[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ background_color=”#c6b5d8″ custom_margin=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/03\/b2b-bbc.png” title_text=”b2b-bbc” align=”right” align_tablet=”center” align_phone=”” align_last_edited=”on|phone” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”business-title” _builder_version=”4.16″ text_font=”|300|||||||” text_text_color=”#ffffff” text_font_size=”20px” header_2_font=”|300|||||||” header_2_text_color=”#ffffff” header_3_font=”|300|||||||” header_3_text_color=”#ffffff” header_3_font_size=”20px” text_orientation_tablet=”center” text_orientation_phone=”” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_text_color=”#d52c11″ text_font_size=”18px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
A pandemia SARS-COV-2 colocou em evid\u00eancia um mundo que pode ser descrito sob o acr\u00f3nimo \u2013 VUCA(H). As empresas foram surpreendidas por um cen\u00e1rio que poucas, ou nenhumas, tinham equacionado nos seus planeamentos estrat\u00e9gicos. Este acontecimento obrigou as na\u00e7\u00f5es, os mercados, as organiza\u00e7\u00f5es, as fam\u00edlias e os indiv\u00edduos a, de uma forma inesperada e repentina, abrandar e repensar o seu prop\u00f3sito.<\/span><\/p>\n \u00c9 neste contexto que surge, em 2020, o projeto \u201cBusiness-to-Business: Beyond Business Communication (B2B-BBC)<\/strong>\u201d, que pretende compreender, p\u00f3s pandemia, qual o papel da comunica\u00e7\u00e3o na forma como as empresas nacionais de B2B e exportadoras envolvem os stakeholders<\/em>, assunto que at\u00e9 hoje pouco ou nada tem sido explorado, seja na academia, seja ao n\u00edvel do mercado da consultoria em comunica\u00e7\u00e3o.<\/span><\/p>\n O mundo P\u00f3s-Covid ir\u00e1 exigir maior transpar\u00eancia e mais confian\u00e7a, sendo essencial \u00e0s empresas nacionais B2B exportadoras, que desenvolvem a sua atividade em mercados t\u00e3o distintos e diversos, aumentar a sua reputa\u00e7\u00e3o e consolidar as suas rela\u00e7\u00f5es com todos os agentes da cadeia de produ\u00e7\u00e3o, desde o fornecedor (supplier\/provider) at\u00e9 ao cliente (comprador), passando por todas as outras partes interessadas, como colaboradores, parceiros, entidades reguladoras ou governos.<\/span><\/p>\n <\/span><\/p>\n O InterComm Report B2B \u2013 “Communication Trends in Global Businesses” foi realizado em 2020 e apresentado em 2021. A segunda etapa deste projeto \u2013 #<\/span><\/strong>TheWayForward 22 \u00bb 23 \u2013 \u00e9 um update<\/em> ao trabalho j\u00e1 desenvolvido pretende compreender o que se alterou, o que se manteve e quais as perspetivas futuras em termos do papel da Comunica\u00e7\u00e3o na constru\u00e7\u00e3o e gest\u00e3o de rela\u00e7\u00f5es com os stakeholders.<\/span><\/strong><\/p>\n <\/span><\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ module_class=”bolas-amarelas” _builder_version=”4.16″ width_tablet=”56%” width_phone=”50%” width_last_edited=”on|phone” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”circulo” _builder_version=”4.21.0″ text_font=”|600|||||||” text_text_color=”#d52c11″ text_font_size=”20px” text_line_height=”1.3em” background_color=”#db8a1a” text_orientation=”center” min_height=”13vw” min_height_tablet=”27vw” min_height_phone=”50vw” min_height_last_edited=”on|desktop” height=”13vw” height_tablet=”27vw” height_phone=”50vw” height_last_edited=”on|phone” link_option_url=”https:\/\/dev.say-u.pt\/intercomm-report-b2b\/” border_radii=”on|50%|50%|50%|50%” global_colors_info=”{}”]<\/p>\n INTERCOMM REPORT B2B<\/span><\/p>\n 2020 \u00bb 2021<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”circulo” _builder_version=”4.21.0″ text_font=”|600|||||||” text_text_color=”#d52c11″ text_font_size=”20px” text_line_height=”0.3em” background_color=”#e02b20″ min_height=”13vw” min_height_tablet=”27vw” min_height_phone=”50vw” min_height_last_edited=”on|phone” height=”13vw” height_tablet=”27vw” height_phone=”50vw” height_last_edited=”on|tablet” link_option_url=”https:\/\/dev.say-u.pt\/academics\/” border_radii=”on|50%|50%|50%|50%” global_colors_info=”{}”]<\/p>\n ACADEMICS<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”circulo” _builder_version=”4.21.0″ text_font=”|600|||||||” text_text_color=”#d52c11″ text_font_size=”20px” text_line_height=”0.3em” background_color=”#db8a1a” min_height=”13vw” min_height_tablet=”27vw” min_height_phone=”50vw” min_height_last_edited=”on|phone” height=”13vw” height_tablet=”27vw” height_phone=”50vw” height_last_edited=”on|desktop” link_option_url=”https:\/\/dev.say-u.pt\/comm2b\/” hover_enabled=”0″ border_radii=”on|50%|50%|50%|50%” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n #TheWayForward<\/span><\/p>\n \n 2022 \u00bb 2023<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”circulo” _builder_version=”4.21.0″ text_font=”|600|||||||” text_text_color=”#d52c11″ text_font_size=”20px” text_line_height=”1.3em” background_color=”#e02b20″ text_orientation=”center” min_height=”13vw” min_height_tablet=”27vw” min_height_phone=”50vw” min_height_last_edited=”on|phone” height=”13vw” height_tablet=”27vw” height_phone=”50vw” height_last_edited=”on|desktop” link_option_url=”\/wp-content\/uploads\/2022\/12\/InterCommReportB2B_THEWAYFORWARD.pdf” hover_enabled=”0″ border_radii=”on|50%|50%|50%|50%” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n #TheWowFactor<\/span><\/p>\n 2024 \u00bb 2025<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f8e8d3″ custom_padding=”20px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/04\/top.png” title_text=”top” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#af90c5″ text_font_size=”22px” text_line_height=”1.6em” header_font=”|700|||||||” header_text_color=”#af90c5″ header_font_size=”32px” header_line_height=”1.7em” global_colors_info=”{}”]<\/p>\n O projeto B2B-BBC resulta de uma parceria entre uma equipa de investiga\u00e7\u00e3o da Escola Superior de Comunica\u00e7\u00e3o Social, do Instituto Polit\u00e9cnico de Lisboa (ESCS-IPL) e a SayU Consulting, \u00fanico membro em Portugal da Rede de Network Europeia EVOKE, que tem como miss\u00e3o a partilha de conhecimento entre ag\u00eancias e consultoras focadas na comunica\u00e7\u00e3o das empresas B2B.<\/span><\/p>\n Apresentando o projeto uma natureza colaborativa entre os v\u00e1rios parceiros envolvidos, pretende-se, na esteira de uma investiga\u00e7\u00e3o aplicada, partir de um diagn\u00f3stico e identifica\u00e7\u00e3o de necessidades relativamente ao papel da comunica\u00e7\u00e3o na forma como as empresas nacionais B2B e exportadoras envolvem os stakeholders.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text ul_item_indent=”22px” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#db8a1a” text_font_size=”22px” text_line_height=”1.6em” ul_font_size=”22px” ul_line_height=”1.6em” header_font=”|700|||||||” header_text_color=”#db8a1a” header_font_size=”32px” header_line_height=”1.7em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" BUSINESS TO BUSINESS: BEYOND\u00a0BUSINESS COMMUNICATIONA pandemia SARS-COV-2 colocou em evid\u00eancia um mundo que pode ser descrito sob o acr\u00f3nimo \u2013 VUCA(H). As empresas foram surpreendidas por um cen\u00e1rio que poucas, ou nenhumas, tinham equacionado nos seus planeamentos estrat\u00e9gicos. Este acontecimento obrigou as na\u00e7\u00f5es, os mercados, as organiza\u00e7\u00f5es, as fam\u00edlias e os indiv\u00edduos a, de uma […]<\/p>\n","protected":false},"author":1,"featured_media":17963,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-17631","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17631"}],"version-history":[{"count":87,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17631\/revisions"}],"predecessor-version":[{"id":987496772,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17631\/revisions\/987496772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/17963"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Equipa de Investiga\u00e7\u00e3o:<\/span><\/h1>\n
Metas:<\/h1>\n
\n