![\"B2B](\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/05\/16.png\")
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Success in a rapidly changing global Business-to-Business context requires more than simply ensuring sales volume or broad territorial coverage. To empower growth and help organizations stand out, the SayU<\/a> helps its corporate clients move away from price-driven marketing in favor of a value-driven approach that puts a greater focus on networking and reputational awareness. We build strategies supported by defining market positioning, communicating a unique value proposition<\/em> <\/a>(UVP) and creating original messages.<\/p>\n Faced with a veritable sea of noise and uniformity, it is natural that the B2B audience cannot discern a significant difference between the offerings presented to them. B2B (business-to-business) companies need to be able to reconsider what they stand for and how their company is perceived, leveraging their corporate identity and making use of corporate tools.<\/p>\n Identity-based B2B strategies offer a clear opportunity for differentiation. It is the brands that manage to articulate their value proposition and highlight their positioning that will have the greatest chance of success. Those without a purpose-driven brand strategy and corporate identity will lose the ability to form connections, whether with customers or their own teams, partners and prescribers.<\/p>\n The landscape is one of high uncertainty and puts at risk the resilience of organizations, with a public that clamors with new demands. This gap, between customer expectation and the reality of many organizations, offers a wide space of opportunity for companies to use innovation and strategy to overcome new challenges in the B2B context.<\/p>\n B2B Communication is essential for your company to be perceived, leveraging your corporate identity and making use of corporate tools.<\/p>\n <\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" O sucesso num contexto Business-to-Business global em r\u00e1pida transforma\u00e7\u00e3o exige mais do que simplesmente garantir volume de vendas ou cobertura territorial alargada. Para potenciar o crescimento e ajudar as organiza\u00e7\u00f5es a se destacarem, a SayU ajuda os seus clientes corporate a afastarem-se do marketing orientado por pre\u00e7o em favor de uma abordagem suportada em valor […]<\/p>\n","protected":false},"author":3,"featured_media":18868,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-18897","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/18897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=18897"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/18897\/revisions"}],"predecessor-version":[{"id":987494663,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/18897\/revisions\/987494663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18868"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=18897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}