{"id":10173,"date":"2017-10-10T09:00:38","date_gmt":"2017-10-10T09:00:38","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10173"},"modified":"2021-12-03T11:10:57","modified_gmt":"2021-12-03T11:10:57","slug":"inovacao-fundamental-na-vida-marca","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/fundamental-innovation-in-brand-life\/","title":{"rendered":"How innovation can play a key role in the life of a brand"},"content":{"rendered":"<p><strong>How innovation can play a key role in the life of a brand<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5716\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\" alt=\"movers&amp;shakers\" width=\"980\" height=\"378\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For a company to stay alive over time, it has to innovate. With the emergence of new technologies, brands must take the opportunity to innovate. They can't stand still and risk being overtaken by their competitors.<\/p>\n<p>When it comes to innovation, cannibalization is a widely used strategy. A cannibalization strategy consists of innovating your existing product and launching the new one on the market. This is a strategy used by Gillette, for example. The brand says it would rather be outdone by itself than by its competitors. That's why we repeatedly see new Gillettes with different features being launched onto the market.<\/p>\n<p>In terms of services, the <a href=\"https:\/\/facebook.com\">Facebook<\/a> is a good example where innovation played a key role. Mark Zuckerburg created Facebook in 2004. The social network was used to create profiles with the aim of sharing personal information and photos in circles of friends, in a simple and effective way. As users grew, the social network innovated over the years and became much more than that. It became a company with Internet access initiatives in emerging countries and became a platform for advertising, R&amp;D, etc. Thanks to a strategy of innovation, Facebook has become the largest social network in the world. 13 years later, it has gone from a social network created by students to the 4th most valuable brand in the world, according to Forbes Magazine.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dev.say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como a inova\u00e7\u00e3o pode ter um papel fundamental na vida de uma marca &nbsp; Para uma empresa se manter viva ao longo do tempo, tem de inovar. Com o aparecimento de novas tecnologias, as marcas t\u00eam de aproveitar para inovar. N\u00e3o podem ficar paradas no tempo, correndo o risco de serem superadas pelos seus concorrentes. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[79,176,11],"class_list":["post-10173","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-inovacao","tag-marca","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10173"}],"version-history":[{"count":2,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10173\/revisions"}],"predecessor-version":[{"id":19664,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10173\/revisions\/19664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/9537"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}