{"id":10443,"date":"2017-12-28T12:28:25","date_gmt":"2017-12-28T12:28:25","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10443"},"modified":"2021-10-29T08:59:12","modified_gmt":"2021-10-29T08:59:12","slug":"criar-um-plano-de-rp","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/create-a-rp-plan\/","title":{"rendered":"5 tips for creating a PR plan."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10444\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2017\/12\/startup-photos.jpg\" alt=\"create a PR plan\" width=\"940\" height=\"627\" \/><\/p>\n<p><strong>Tips for creating a <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Rela%C3%A7%C3%B5es_p%C3%BAblicas\">PR<\/a>.<\/strong><\/p>\n<p>The aim of creating a public relations plan is usually to raise awareness of a company or organization's entry into new markets, segments or a new product or division.<\/p>\n<p>These are the five tips for creating a comprehensive PR plan:<\/p>\n<ul>\n<li><strong>Understand your company's current scenario<\/strong>. What changes are needed and why? Draw up a plan for these changes. Discuss your concerns and wishes with senior leadership, where appropriate.<\/li>\n<li><strong>Set clear objectives.<\/strong> Determine what will be achieved after the plan is implemented. Is it a change in behavior or in the perception of your organization? Do you need more customers? Or greater brand awareness\/more sales?<\/li>\n<li><strong>Define your audience.<\/strong> Who are you trying to reach and what do you need to communicate with your audience? Segmentation is a critical part of ensuring the success of your plan.<\/li>\n<li><strong>Choose your tactics and channels.<\/strong> How do you communicate with your target audience using a mix of channels? First you need to determine which tactics are the most effective, i.e. those that attract the most attention and which channels they engage with the most.<\/li>\n<li><strong>Take measurements and make reports.<\/strong> As you develop tactics and channels, it's important to know how you're going to measure and how those measures are going to be reported<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dev.say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dicas para criar um plano de RP. O objetivo de criar um plano de rela\u00e7\u00f5es p\u00fablicas geralmente \u00e9: aumentar a consciencializa\u00e7\u00e3o de uma empresa ou organiza\u00e7\u00e3o na entrada de novos mercados, segmentos ou de um novo produto ou divis\u00e3o. Estas s\u00e3o as cinco dicas para criar um plano abrangente de rela\u00e7\u00f5es p\u00fablicas: Compreenda o cen\u00e1rio [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-10443","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10443"}],"version-history":[{"count":2,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10443\/revisions"}],"predecessor-version":[{"id":19345,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10443\/revisions\/19345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/10444"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}