{"id":10827,"date":"2018-03-14T13:30:21","date_gmt":"2018-03-14T13:30:21","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10827"},"modified":"2021-05-12T10:19:41","modified_gmt":"2021-05-12T10:19:41","slug":"uma-comunicacao-integrada-de-marketing","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/uma-comunicacao-integrada-de-marketing\/","title":{"rendered":"Integrated marketing communication"},"content":{"rendered":"<p><strong>Integrated marketing communication<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18764 aligncenter\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2018\/03\/Post-Blog-2.png\" alt=\"uma comunica\u00e7\u00e3o integrada \" width=\"545\" height=\"285\" srcset=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2018\/03\/Post-Blog-2.png 545w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2018\/03\/Post-Blog-2-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>Nowadays, the market is saturated with information and the intention of each company is to differentiate itself from the competition with essential content for each type of organization, according to the stipulated strategies and the intended goals. The bet on good communication is an indispensable factor for the improvement of the organization's processes and the enhancement of its activities, which will lead to positive results.<a href=\"https:\/\/dev.say-u.pt\/en\/2018\/03\/14\/comunicacao-integrada-de-marketing\/\"> This tool has<\/a>It must be used correctly and clearly in order not to influence the company's performance and even its survival in the market.<\/p>\n<h4>Assim, a comunica\u00e7\u00e3o escolhida a\u00a0ser transmitida tem que estar alinhada com os objetivos de marketing da empresa. A comunica\u00e7\u00e3o integrada de marketing (CIM) tem como objetivo unir tudo o que a organiza\u00e7\u00e3o pretende comunicar, para garantir que a forma como se comunica se mantenha leg\u00edvel em todos os conte\u00fados fornecidos para os destinat\u00e1rios, independentemente do formato do conte\u00fado ou canal escolhido.<\/h4>\n<p>Pode-se afirmar que esta \u00e9 uma ferramenta estrat\u00e9gica fundamental para o desenvolvimento das empresas, contribuindo para a potencializa\u00e7\u00e3o da presen\u00e7a no mercado e o destaque perante a concorr\u00eancia. A comunica\u00e7\u00e3o integrada de marketing garante que todas as formas de comunica\u00e7\u00e3o e as suas respetivas mensagens prosseguem com um objetivo maior e \u00fanico. Ou seja, \u00e9 um planeamento bem estruturado que assegura uma liga\u00e7\u00e3o entre o cliente\/p\u00fablico-alvo para que este tenha informa\u00e7\u00e3o relevante e consistente ao longo do tempo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma Comunica\u00e7\u00e3o integrada de marketing Hoje em dia, o mercado encontra-se saturado de informa\u00e7\u00e3o e o intuito de cada empresa passa por diferenciar-se da concorr\u00eancia com conte\u00fados essenciais para cada tipo de organiza\u00e7\u00e3o, de acordo com as estrat\u00e9gias estipuladas e os objetivos pretendidos. A aposta numa boa comunica\u00e7\u00e3o \u00e9 um fator indispens\u00e1vel para a melhoria [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[602,472,123,10,2519,120,11,276],"class_list":["post-10827","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-cim","tag-sayuconsulting","tag-4prgeeks","tag-comunicacao","tag-comunicacao-integrada","tag-conhecimento","tag-marketing","tag-valor"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10827"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10827\/revisions"}],"predecessor-version":[{"id":18773,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10827\/revisions\/18773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18764"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}