{"id":12005,"date":"2019-01-31T16:10:01","date_gmt":"2019-01-31T16:10:01","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12005"},"modified":"2021-04-29T11:06:24","modified_gmt":"2021-04-29T11:06:24","slug":"a-personalizacao-como-segredo-para-o-exito","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/personalization-as-secret-to-success\/","title":{"rendered":"Customization as the key to success"},"content":{"rendered":"<p><strong>Customization as the key to success<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The world of communication is characterized, among other things, by an ever-increasing difficulty in getting <a href=\"https:\/\/rockcontent.com\/br\/blog\/marketing-de-atencao\/\">capture the consumer's attention<\/a> if only for a few seconds. So there aren't many examples of successful campaigns that have stuck in the minds of the general public.<\/p>\n<p>Nutella, which can be characterized as a <em>love brand<\/em>in 2018, presented the \"Nuttella unique, just like you!\" campaign. In a nutshell, the campaign consisted of launching more than a million bottles, all of which had the singularity of being unique and personalized. The bottles also had the particularity of being on the market for a short period of time.<\/p>\n<p>O <a href=\"https:\/\/dev.say-u.pt\/en\/2019\/06\/26\/campanhas-como-avaliar-os-resultados\/\">success of the campaign<\/a> can be explained by the fact that there is a clear concern with personalization and valuing each consumer. Contrary to what is customary, the brand preferred to value the individual and give them, however symbolically, a product that was exclusively theirs. The result was, unsurprisingly, an excellent reaction from consumers.<\/p>\n<p>In a market where valuing the consumer in particular is increasingly difficult to execute, this is a good example of how a brand present in dozens of countries can do it.<\/p>","protected":false},"excerpt":{"rendered":"<p>A personaliza\u00e7\u00e3o como segredo para o \u00eaxito &nbsp; O mundo da comunica\u00e7\u00e3o caracteriza-se, entre outras coisas, por uma dificuldade cada vez maior em conseguir captar a aten\u00e7\u00e3o do consumidor nem que seja apenas por alguns segundos. Assim, n\u00e3o s\u00e3o muitos os exemplos de campanhas de sucesso e que tenham ficado na mem\u00f3ria do grande p\u00fablico. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[608,692,693],"class_list":["post-12005","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-personalizacao","tag-global","tag-love-brand"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12005"}],"version-history":[{"count":2,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12005\/revisions"}],"predecessor-version":[{"id":18473,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12005\/revisions\/18473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18472"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}