{"id":12067,"date":"2019-02-18T09:45:23","date_gmt":"2019-02-18T09:45:23","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12067"},"modified":"2021-04-27T15:12:03","modified_gmt":"2021-04-27T15:12:03","slug":"consumo-de-produtos-de-alimentacao-infantil-cresce-4","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/consumption-of-child-food-products-grows-4\/","title":{"rendered":"Consumption of baby food products grows 4%"},"content":{"rendered":"

Consumption of baby food products grows 4%<\/strong><\/p>\n

Baby hygiene among FMCG's most promoted categories<\/em><\/strong><\/p>\n

Sachets grow more than 40% compared to 2017 and are already worth more than 14M\u20ac<\/em><\/strong><\/p>\n

Lisbon, February 18, 2019 - <\/strong>The consumption of Baby Products proved to be dynamic in 2018, according to data from Nielsen. The Childcare sector grew 2% in value sales in 2018. Within this sector, the Infant feeding<\/em> In 2014, the birth rate grew by 4% compared to the same period in the previous year and exceeded 108M\u20ac. With the recent stabilization of birth rates after sharp falls in 2013 and 2014, stability in the sector would now be expected. However, this growth can be explained to a large extent by the considerable increase in sales of homogenized products (jars, sachets, bowls) - 14% in value and 9% in volume, which are conquering homes in Portugal and maintain the opportunity to grow.<\/p>\n

Regarding Baby hygiene<\/em> The category did not undergo any significant changes when compared to 2017, with sales of \u20ac112.9 million last year. Diaper sales, the most important product in this category, confirmed the general trend and showed no significant fluctuations.<\/p>\n

\"The sachet segment is driving the category forward, combining not only the launch of new products and the linear conquest of this segment, but also the trend of demand for convenience felt in the national market as a whole,\" says Ana Raquel Santos, Senior Client Consultant<\/em> by Nielsen. This isn't the only trend affecting the FMCG and Infant Feeding product consumption categories. According to the Nielsen specialist, \"in the last year there has been a greater focus on organic products and the reformulation of recipes in products in this category, from infant flours to homogenized products, coming closer to the dietary and nutritional requirements sought by parents\".<\/p>\n

\"consumptionAbout Nielsen<\/a><\/strong><\/h5>\n
Nielsen Holdings plc (NYSE: NLSN) is a global measurement management and data analytics company that provides the most complete and reliable insight into markets and consumers around the world. Nielsen brings together its own data with data from other sources to help its clients around the world understand what is happening now and what will happen in the future, and how best to use that knowledge. For more than 90 years, Nielsen has been providing innovative, scientifically rigorous data and analysis, and continues to develop new ways of answering the most important questions facing the media industries. media<\/em>advertising, retail and FMCG are currently facing. Nielsen, a Standard & Poors 500 company, is present in more than 100 countries, representing more than 90 percent of the world's population. For more information, visit\u00a0www.nielsen.com<\/a>.<\/h5>","protected":false},"excerpt":{"rendered":"

Consumo de produtos de alimenta\u00e7\u00e3o infantil cresce 4% Higiene do Beb\u00e9 entre as categorias mais promocionadas do FMCG Saquetas crescem mais de 40% em compara\u00e7\u00e3o com 2017 e j\u00e1 valem mais de 14M\u20ac Lisboa, 18 de fevereiro 2019 \u2013 O consumo de Produtos para Beb\u00e9 mostrou-se din\u00e2mico em 2018, segundo dados da Nielsen. O setor […]<\/p>\n","protected":false},"author":2,"featured_media":11955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[2507,59,685,704,440],"class_list":["post-12067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-o-que-comunicamos","tag-alimentacao","tag-estudo","tag-nielsen","tag-puericultura","tag-say-u-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12067"}],"version-history":[{"count":2,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12067\/revisions"}],"predecessor-version":[{"id":18281,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12067\/revisions\/18281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/11955"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}