{"id":12267,"date":"2019-03-29T17:25:50","date_gmt":"2019-03-29T17:25:50","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12267"},"modified":"2021-04-28T14:23:03","modified_gmt":"2021-04-28T14:23:03","slug":"content-marketing-5-cargos-que-qualquer-equipa-deve-ter","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/content-marketing-5-positions-that-every-team-should-have\/","title":{"rendered":"Content Marketing - 5 positions every team should have"},"content":{"rendered":"<p><strong>Content Marketing - 5 positions every team should have<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18377 aligncenter\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2019\/03\/SayU-Blog-8.png\" alt=\"Content Marketing\" width=\"545\" height=\"285\" srcset=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2019\/03\/SayU-Blog-8.png 545w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2019\/03\/SayU-Blog-8-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>The demands and challenges placed on a team of <em>Content <\/em><a href=\"https:\/\/dev.say-u.pt\/en\/tendencias-de-comunicacao-e-marketing-em-2019\/\"><em>Marketing<\/em><\/a> are completely different from what they were in the past. Today, a team of this type must be able to abandon the old dogmas and be able to plan a campaign with its audience in mind first and foremost.<\/p>\n<p>Thus, a <a href=\"https:\/\/www.prdaily.com\/5-essential-roles-every-content-marketing-team-needs\/\">team<\/a> of <em>content marketing<\/em> must have:<\/p>\n<ul>\n<li><strong>A journalist<\/strong> - O <em>content marketing<\/em> has a large storytelling component and, as a rule, journalists are very good at telling stories. On the other hand, they also have a habit of thinking of the audience first and that's a huge advantage.<\/li>\n<li><strong>A <em>community manager<\/em><\/strong><em> - <\/em>No matter how much content any brand produces, it's essential to have someone who knows how to get it to the public. O <em>community manager<\/em> is the right person for this mission, either through SEO or the <a href=\"https:\/\/dev.say-u.pt\/en\/as-redes-sociais-nao-sao-apenas-um-espaco-para-publicidade\/\">social networks<\/a>.<\/li>\n<li><strong>A <em>designer <\/em>graphic<\/strong> - A designer is capable of turning uninteresting content into something viral. They are a fundamental part of any <em>content marketing<\/em>.<\/li>\n<li><strong>A video editor<\/strong> - Video is the predominant format today. Facebook, Instagram and YouTube all favor the video format in their algorithms. Therefore, having a video editor is almost a must for a team of this type.<\/li>\n<li><strong>A data analyst<\/strong> - An element that knows how to take advantage of the data we have at our disposal today is a huge asset. Careful analysis will help us understand which content works best.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Content Marketing &#8211; 5 cargos que qualquer equipa deve ter As exig\u00eancias e desafios que s\u00e3o hoje colocados a uma equipa de Content Marketing s\u00e3o completamente diferentes do que eram no passado. Hoje uma equipa deste tipo deve ser capaz abandonar os antigos dogmas e ser capaz de planear uma campanha pensando em primeiro lugar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[334],"class_list":["post-12267","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12267"}],"version-history":[{"count":2,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12267\/revisions"}],"predecessor-version":[{"id":18378,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12267\/revisions\/18378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18377"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}