{"id":12682,"date":"2019-05-31T19:51:32","date_gmt":"2019-05-31T19:51:32","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12682"},"modified":"2021-02-15T12:19:04","modified_gmt":"2021-02-15T12:19:04","slug":"5-passos-para-criar-conteudo-viral","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/5-steps-to-creating-viral-content\/","title":{"rendered":"5 Steps to create viral content"},"content":{"rendered":"

5 Steps to create viral content<\/strong><\/p>\n

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Whatever our objective in creating content, the main objective that any company has is to attract attention to our services or products. Here are 5 steps to create viral content that boost<\/em> your social networks<\/a>.<\/p>\n

Create engaging content<\/strong><\/p>\n

Any marketing or communications professional knows that the public's attention span online is not so good. But this characteristic of the public is often misunderstood by these professionals. When we address this point, we shouldn't think that it's just about writing short content that people can read quickly. Readers prefer longer content that offers relevant insights and makes the time they spend reading a post worthwhile. So, instead of writing a short, irrelevant post, we should opt for a post that is longer but adds information that readers want to read.<\/p>\n

Use good images<\/strong><\/p>\n

When we are developing content with the aim of making it go viral, we must make sure that it looks good when it is shared. This doesn't mean we should suffocate our post with images. It just means that we should break up the content with images to improve readability for readers. Images should always be relevant, taking into account the context.<\/p>\n

Creating intelligent content<\/strong><\/p>\n

Generally, people want to share content that makes them look intelligent in the eyes of others. So, in order to have content that people want to share, we can include statistics and facts, tackle risky topics (that people avoid talking about) or even use humor and sarcasm<\/a> (we must be very careful and use humor very intelligently).<\/p>\n

Transmitting positivism<\/strong><\/p>\n

Being positive almost always wins the battle for viral content. Whatever the topic, we should always try to find a positive angle in order to generate positive actions from those reading the content.<\/p>\n

Making content useful<\/strong><\/p>\n

We create content because we want to promote our brands, but why should anyone want to read and share that content? What is the reader's motive? We should give them these reasons right from the title. Whether it's to learn how to do something new, to inspire change or to discover a new product, the content we create must have a purpose for readers.<\/p>","protected":false},"excerpt":{"rendered":"

5 Passos para criar conte\u00fado viral Seja qual for o nosso objetivo na cria\u00e7\u00e3o de conte\u00fado, o objetivo principal que qualquer empresa tem \u00e9 atrair aten\u00e7\u00e3o para os nossos servi\u00e7os ou produtos. Deixamos-lhe 5 passos para criar conte\u00fado viral que d\u00ea um boost \u00e0s suas redes sociais. Criar conte\u00fado envolvente Qualquer profissional de marketing ou […]<\/p>\n","protected":false},"author":2,"featured_media":17493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[775,776,216],"class_list":["post-12682","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-conteudo-viral","tag-marketing-de-conteudo","tag-redes-sociais"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12682"}],"version-history":[{"count":2,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12682\/revisions"}],"predecessor-version":[{"id":17369,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12682\/revisions\/17369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/17493"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}