{"id":13084,"date":"2019-10-31T09:57:39","date_gmt":"2019-10-31T09:57:39","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=13084"},"modified":"2023-07-07T15:01:58","modified_gmt":"2023-07-07T14:01:58","slug":"public-affairs-vs-relacoes-publicas","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/public-affairs-vs-public-relations\/","title":{"rendered":"Public Affairs vs. Public Relations"},"content":{"rendered":"

\"\"<\/p>\n

Although many people confuse or even think that Public Affairs and Public Relations are the same, they are two different things. different concepts<\/a>with distinct objectives and clear differences.<\/p>\n

The distinction between these two concepts can be decisive for the efficiency of an organization. Both are important in the relationship with stakeholders<\/em> and in the implementation of the organization's strategies, but their objectives and ways of acting are quite different.<\/p>\n

Public Affairs is more appropriate<\/a> in direct relationship with the public, for example in legislation or public administration. Their messages tend to be less commercial. Whereas Public Relations<\/a> are more appropriate in the relationship between the company and the public, and can even be considered as an extension of the company's customer service department. marketing<\/a>.<\/p>\n

Both aim to create long-lasting relationships of trust between the organization and its stakeholders. stakeholders<\/em>. Before making a choice between Public Affairs and Public Relations, it is important to think about the organization, its audience, what you want to convey and how.<\/p>","protected":false},"excerpt":{"rendered":"

Apesar de muitas pessoas confundirem ou at\u00e9 acharem que Public Affairs e Rela\u00e7\u00f5es P\u00fablicas s\u00e3o o mesmo, s\u00e3o dois conceitos distintos, com objetivos distintos e diferen\u00e7as claras. A distin\u00e7\u00e3o entre estes dois conceitos pode ser decisiva para a efici\u00eancia de uma organiza\u00e7\u00e3o. Ambos s\u00e3o importantes na rela\u00e7\u00e3o com os stakeholders e na implementa\u00e7\u00e3o de estrat\u00e9gias […]<\/p>\n","protected":false},"author":2,"featured_media":16233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[837,113,838],"class_list":["post-13084","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-public-affairs","tag-rp","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=13084"}],"version-history":[{"count":5,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13084\/revisions"}],"predecessor-version":[{"id":987495638,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13084\/revisions\/987495638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/16233"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=13084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=13084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=13084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}