{"id":13118,"date":"2019-11-11T15:42:29","date_gmt":"2019-11-11T15:42:29","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=13118"},"modified":"2020-06-07T17:39:19","modified_gmt":"2020-06-07T17:39:19","slug":"marca-portugal-conferencia","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/marca-portugal-conferencia\/","title":{"rendered":"Building and promoting the Portugal brand"},"content":{"rendered":"<p><strong style=\"color: inherit; font-size: 30px;\">Marca Portugal | Confer\u00eancia<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"Marca Portugal wp-image-15887\" title=\"Marca Portugal\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2019\/11\/Confer\u00eanciaMarcaPortugal-300x80.png\" alt=\"Marca Portugal\" width=\"401\" height=\"107\" srcset=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2019\/11\/Confer\u00eanciaMarcaPortugal-300x80.png 300w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2019\/11\/Confer\u00eanciaMarcaPortugal-480x128.png 480w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2019\/11\/Confer\u00eanciaMarcaPortugal.png 603w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Date: <\/strong>14 de novembro de 2019 (quinta-feira)<\/p>\n<p><strong>Schedule: <\/strong>in\u00edcio \u00e0s 17h00<\/p>\n<p><strong>Location: <\/strong>Audit\u00f3rio da Impact Hub Lisbon, Rua 1\u00ba de Maio 103, 1300-472 Lisboa<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lisbon, November 11, 2019 - <\/strong>A plataforma <a href=\"https:\/\/www.portugalagora.com\/\">Portugal Agora<\/a> prepara-se para organizar uma confer\u00eancia dedicada ao tema \u201cConstruir e promover a marca Portugal\u201d O evento vai ter lugar no pr\u00f3ximo dia 14 de novembro, pelas 17h00, no audit\u00f3rio da Impact Hub Lisbon, em Lisboa.<\/p>\n<p>A confer\u00eancia tem como prop\u00f3sito partilhar o trabalho de um grupo informal de gestores de marketing\/comunica\u00e7\u00e3o, que apresentar\u00e3o propostas para pensar Portugal enquanto \u201cproduto\u201d em fase de crescimento e afirma\u00e7\u00e3o e debater prioridades para tornar esta marca forte, \u00fanica e atrativa, com vantagens competitivas no contexto global.<\/p>\n<p>Entre os temas que v\u00e3o estar em discuss\u00e3o contam-se:<\/p>\n<p>\u00bb\u00bb Marca Portugal<\/p>\n<ul>\n<li>Os fatores-chave para a reputa\u00e7\u00e3o de um Pa\u00eds;<\/li>\n<li>As vantagens competitivas de Portugal;<\/li>\n<li>A geografia como fator de competi\u00e7\u00e3o;<\/li>\n<li>Cultura e Patrim\u00f3nio como ativos;<\/li>\n<li>Abertura e Cosmopolitismo: uma aposta estrat\u00e9gica;<\/li>\n<li>Modernidade e Inova\u00e7\u00e3o: a marca orientada para o Futuro.<\/li>\n<\/ul>\n<p>Encontra-se j\u00e1 confirmada no evento a presen\u00e7a de Carla Pereira (DPD Group), Hugo Jorge (LG Electronics), Nelson Teodoro (Novabase), Nuno Tavares (Lactalis), Pankaj Parshotam (InnoWave), Rodrigo Carmona (Jer\u00f3nimo Martins) e T\u00e2nia Marques (PHC). O evento conta ainda com uma apresenta\u00e7\u00e3o sobre as vantagens competitivas de Portugal por parte de Jo\u00e3o Dias (AICEP).<\/p>\n<p><strong>Entrada livre mediante inscri\u00e7\u00e3o pr\u00e9via atrav\u00e9s de <\/strong><a href=\"mailto:info@portugalagora.com\"><strong>info@portugalagora.com<\/strong><\/a><\/p>\n<p><strong>About Portugal Agora: <\/strong><\/p>\n<p>The \"Portugal Now\" project aims to create a vision, broken down into strategic models for the country, for the coming decades. This will be achieved through a plural space for discussion, over a limited period, with the aim of determining where convergences are possible, which will materialize into priorities in which Portugal can develop. The project takes on strategic dimensions - Attractiveness, Knowledge, Entrepreneurship - for Portugal and wants to link them to implementation and action. Additional information: <a href=\"https:\/\/www.portugalagora.com\/\">https:\/\/www.portugalagora.com\/<\/a><\/p>\n<p><strong>Contact details of <a href=\"https:\/\/dev.say-u.pt\/en\/servicos\/public-relations\/assessoria-mediatica\/\">Press Office<\/a><\/strong><\/p>\n<p>Say U Consulting<\/p>","protected":false},"excerpt":{"rendered":"<p>Marca Portugal | Confer\u00eancia &nbsp; Data: 14 de novembro de 2019 (quinta-feira) Hor\u00e1rio: in\u00edcio \u00e0s 17h00 Local: Audit\u00f3rio da Impact Hub Lisbon, Rua 1\u00ba de Maio 103, 1300-472 Lisboa &nbsp; Lisboa, 11 de novembro de 2019 &#8211; A plataforma Portugal Agora prepara-se para organizar uma confer\u00eancia dedicada ao tema \u201cConstruir e promover a marca Portugal\u201d [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[119,176,855,11,523,674],"class_list":["post-13118","post","type-post","status-publish","format-standard","has-post-thumbnail","category-o-que-comunicamos","tag-conferencia","tag-marca","tag-marca-portugal","tag-marketing","tag-portugal","tag-portugal-agora"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=13118"}],"version-history":[{"count":2,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13118\/revisions"}],"predecessor-version":[{"id":15892,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13118\/revisions\/15892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/15890"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=13118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=13118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=13118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}