{"id":16756,"date":"2020-07-02T22:09:34","date_gmt":"2020-07-02T22:09:34","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=16756"},"modified":"2024-09-05T16:51:04","modified_gmt":"2024-09-05T15:51:04","slug":"b2b-panorama-do-esta-a-mudar","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/b2b-panorama-of-this-change\/","title":{"rendered":"Social media is not just for products"},"content":{"rendered":"

\"CRISIS\"<\/p>\n

<\/h3>\n

B2B | The changing landscape<\/strong><\/h3>\n

 <\/p>\n

As redes sociais deixaram de ser palco exclusivo das empresas de B2C.<\/strong> O panorama do B2B est\u00e1 a mudar, em especial para as marcas que lidam com clientes sofisticados e conhecedores. Estas empresas e organiza\u00e7\u00f5es est\u00e3o sob press\u00e3o para diferenciar a comunica\u00e7\u00e3o das suas marcas de forma a alcan\u00e7ar a audi\u00eancia desejada de forma mais eficiente e eficaz.<\/p>\n

By using social media, B2B brands can establish a distinctive voice and a dedicated community of followers. More importantly, social media helps B2B companies earn the trust of their audience and get them to use their services.<\/p>\n

The B2B market is changing, starting with customer demographics. With a younger audience than ever, and with purchasing power, B2B communication is increasingly digital. B2B companies and organizations can benefit greatly from being active on a wide range of social platforms. According to ThinkWithGoogle, 81% of millennials have a a say in decisions<\/a> of companies. And social networks may have a role to play in reaching the younger, more \"empowered\" business customer.<\/p>\n

The first step for many B2B brands is to know where to find their business customers. This requires analyzing data and information to learn on which social networks the prospects<\/em> get involved, where site visitors learn about a business, what kind of content works best and whether they are saying anything about a brand or sector.<\/p>\n

 <\/p>\n

Data alone doesn't provide all the answers. But asking the right questions to gather the information does. For example, asking how people watch the news - on their phones, TV or otherwise - can reveal a lot about where and how to focus digital marketing efforts.<\/strong><\/p>\n

 <\/p>\n

How can B2B brands take full advantage of social media? The first step is to understand the best environment for sharing content. It's essential to be community-oriented. Sharing content in an educational and service-oriented tone, rather than sales-oriented, will help build trust with the audience.<\/p>\n

Unique, \"inspirational\" content and stories that showcase a brand's personality can nurture a community of followers and keep a B2B company relevant and in the spotlight. top-of-mind<\/em>.<\/p>\n

Find out how<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"

B2B | Panorama do est\u00e1 a mudar   As redes sociais deixaram de ser palco exclusivo das empresas de B2C. O panorama do B2B est\u00e1 a mudar, em especial para as marcas que lidam com clientes sofisticados e conhecedores. Estas empresas e organiza\u00e7\u00f5es est\u00e3o sob press\u00e3o para diferenciar a comunica\u00e7\u00e3o das suas marcas de forma […]<\/p>\n","protected":false},"author":3,"featured_media":16762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[467,314,216,2120,2118],"class_list":["post-16756","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-b2b","tag-millennials","tag-redes-sociais","tag-thinkwithgoogle","tag-top-of-mind"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=16756"}],"version-history":[{"count":2,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16756\/revisions"}],"predecessor-version":[{"id":987497627,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16756\/revisions\/987497627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/16762"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=16756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=16756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=16756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}