{"id":16892,"date":"2020-07-28T09:33:48","date_gmt":"2020-07-28T09:33:48","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=16892"},"modified":"2024-09-13T10:16:16","modified_gmt":"2024-09-13T09:16:16","slug":"a-importancia-do-inbound-marketing","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/the-importance-of-inbound-marketing\/","title":{"rendered":"The importance of inbound marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16899 aligncenter\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2020\/07\/Blog-Movers-300x188.png\" alt=\"Inbound Marketing\" width=\"408\" height=\"256\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><strong><em>Inbound<\/em> Marketing | Its Importance<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4>There are several issues that a company faces when going international in the age of digital marketing, as well as tangible good practices that can easily be transformed into actions to put your company on the path to new markets and business opportunities.<\/h4>\n<p>&nbsp;<\/p>\n<p>O <strong>marketing <em>outbound<\/em><\/strong> (participation in trade fairs and events; cold-calling; telemarketing; ads on TV, radio, newspapers, magazines, leaflets; some types of email marketing, display ads, among others) has less and less results and ROI (<span class=\"st\">Return on Investment<\/span>) satisfactory. In a world with a surplus of information and a shortage of attention, in addition to the growth of the Internet in everyday and professional life, marketing methods <em>inbound<\/em>such as content marketing, blogs, email marketing, <a href=\"https:\/\/www.organicadigital.com\/blog\/o-que-e-seo-e-para-que-serve\/\">Search Engine Optimization (SEO)<\/a>and social media, <a href=\"https:\/\/dev.say-u.pt\/en\/2020\/07\/28\/internacionalizacao-rima-com-digital\/\">among others<\/a>In this way, they are increasingly fulfilling the needs, problems and interests of people around the world and potentially attracting customers to your business ecosystem.<\/p>\n<p>Marketing <em>inbound<\/em>As a cost-effective methodology, it offers a new way for companies to approach international markets. It's the smart way to start growing your business and ensuring an effective approach to marketing and sales, quality lead generation and lasting relationships.<\/p>\n<p>To achieve your internationalization goals, you need to be present and close to the target markets (and this obligation doesn't have to be entirely physical). In order to be present, at lower costs and with a good return on investment, you need to master the <em>inbound<\/em>.<\/p>\n<p><strong>Social networks and the Internet can define your next potential <em>prospect<\/em> is looking for you. In today's business world, marketing <em>inbound<\/em>based on communication strategies and plans, is the best approach, whether the business is B2B, B2C or other.<\/strong><\/p>\n<p><a href=\"https:\/\/dev.say-u.pt\/en\/\">You can count on us to do it.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Inbound Marketing | A sua Import\u00e2ncia &nbsp; S\u00e3o v\u00e1rias as quest\u00f5es que uma empresa enfrenta quando vai para o mercado internacional na era do marketing digital, bem como boas pr\u00e1ticas tang\u00edveis, facilmente transform\u00e1veis em a\u00e7\u00f5es para colocar a sua empresa no caminho para novos mercados e oportunidades de neg\u00f3cios. &nbsp; O marketing outbound (participa\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[467,604,2161,2165,2167,464,11,2159,2169,2163,461],"class_list":["post-16892","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-b2b","tag-inbound","tag-b3c","tag-cold-call","tag-inbound-marketing","tag-leads","tag-marketing","tag-outbound","tag-outbound-marketing","tag-prospect","tag-roi"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=16892"}],"version-history":[{"count":6,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16892\/revisions"}],"predecessor-version":[{"id":987497712,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16892\/revisions\/987497712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/16899"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=16892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=16892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=16892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}