{"id":17039,"date":"2020-08-25T16:08:25","date_gmt":"2020-08-25T16:08:25","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=17039"},"modified":"2020-08-25T16:09:37","modified_gmt":"2020-08-25T16:09:37","slug":"lancamento-multilaterais-network-pt","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/launching-multilaterals-network-en\/","title":{"rendered":"SayU at the launch of the 'Multilateral Network PT"},"content":{"rendered":"<p><strong>Launch of Multilateral Network PT<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17040\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2020\/08\/BLOG-MOVERS-300x188.png\" alt=\"Launch of Multilateral Network PT\" width=\"340\" height=\"213\" \/><\/p>\n<p>A <a href=\"https:\/\/dev.say-u.pt\/en\/\">SayU<\/a> developed the visual identity and launch strategy for Multilateral Network PT, the new network managed by <a href=\"https:\/\/www.portugalglobal.pt\/PT\/Paginas\/Index.aspx\">Portuguese Investment and Foreign Trade Agency<\/a> (aicep Portugal Global) and <a href=\"https:\/\/www.gpeari.gov.pt\/web\/pt\">Planning, Strategy, Evaluation and International Relations Office<\/a> (GPEARI) of the Ministry of Finance.<\/p>\n<p>The platform aims to be a close and dynamic space for sharing and <em>networking<\/em> for Portuguese companies and entities with an interest in international multilateral organizations, as well as Portuguese professionals working there.<\/p>\n<p>The project was part of the network's positioning in a context of increased challenges and demand for information on processes and opportunities for companies and organizations with an international dimension.<\/p>\n<p>The result is a new communication platform and strategy with <em>stakeholders <\/em>realized <em>online <\/em>a channel for interaction and dissemination of information - supported by a strategy of <em>content marketing<\/em> - aimed at developing a competitive business environment that contributes to the globalization of the Portuguese economy.<\/p>\n<p>This Multilateral Network PT launch strategy was implemented following the \"GO360\u00ba\" model, an integrated solution created by Say U to be applied to the design of \"Think big, act small\" marketing communication strategies and the construction of niche campaigns, with a perfect match between creativity, size, stage of development and available resources.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lan\u00e7amento Multilaterais Network PT A SayU desenvolveu a identidade visual e estrat\u00e9gia de lan\u00e7amento Multilaterais Network PT, a nova rede gerida pela Ag\u00eancia para o Investimento e Com\u00e9rcio Externo de Portugal (aicep Portugal Global) e o Gabinete de Planeamento, Estrat\u00e9gia, Avalia\u00e7\u00e3o e Rela\u00e7\u00f5es Internacionais (GPEARI) do Minist\u00e9rio das Finan\u00e7as. A plataforma tem como objetivo ser [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[2139,62,2137,698,554,2141,2145,708],"class_list":["post-17039","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-aicep","tag-estrategia","tag-gpeari","tag-identidade","tag-imagem","tag-multilaterais-network-pt","tag-rede","tag-sayu"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17039"}],"version-history":[{"count":1,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17039\/revisions"}],"predecessor-version":[{"id":17041,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17039\/revisions\/17041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/17040"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=17039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=17039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}