{"id":17400,"date":"2021-02-02T22:20:18","date_gmt":"2021-02-02T22:20:18","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=17400"},"modified":"2024-09-05T10:53:35","modified_gmt":"2024-09-05T09:53:35","slug":"fazer-da-crise-oportunidade","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/making-crisis-opportunity\/","title":{"rendered":"Turning the crisis into an opportunity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17404 aligncenter\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/02\/1-300x188.png\" alt=\"Opportunity\" width=\"429\" height=\"269\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Opportunity through crisis<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>A <a href=\"https:\/\/covid19.min-saude.pt\/\">pandemic<\/a> continues to take lives, tear families apart, destroy businesses and challenge the resilience of people and organizations. But there is a light at the end of the tunnel and for it to be bright and radiant and for us to be able to reach it and build a new future together, we need to focus on recovery. With tools, instruments and teams that can make this almost <em>restart <\/em>and be able to look at a world with a different reality and \"seize the opportunity\". And there's nothing like Marketing Communication to guarantee the efficiency and effectiveness of this. <em>restart. <\/em><\/p>\n<p>O <strong>caracter chin\u00eas de crise \u00e9 oportunidade<\/strong>, porque as crises s\u00e3o, de facto, oportunidades para fazer a gest\u00e3o destas mudan\u00e7as. O foco ter\u00e1 de ser claramente uma capacidade para refor\u00e7ar parecerias, para transformar rela\u00e7\u00f5es com clientes e potenciar essa oportunidade criada pela situa\u00e7\u00e3o o melhor poss\u00edvel. Sem esquecer os desafios de manter o profissionalismo das equipas e a capacidade das lideran\u00e7as de continuar a construir as empresas nesta fase muito cr\u00edtica. Capacidade que exige uma grande agilidade, a todos os n\u00edveis, e uma grande dose de resili\u00eancia e persist\u00eancia, e que s\u00f3 ser\u00e1 poss\u00edvel com uma comunica\u00e7\u00e3o bem estruturada e focada. Quer a n\u00edvel interno e a n\u00edvel externo.<\/p>\n<p>In order to take advantage of the opportunities that exist within these contexts, you need management and focus. While this is a great asset at this stage, the big challenge on the other side is not to lose a vision of continuity, because the ability to resolve issues and to act quickly towards both internal and external customers is critical and fundamental at this stage. A phase of great resilience and positive spirit, the ability to reinvent, to create different forms. A phase of structural challenges while maintaining a very clear focus on the medium term.<\/p>\n<p>You have to know where you want to go, you have to have a vision, not just of business, but of developing your own future, and you have to make sure that you don't deviate too far from that path. That path must continue to be built in order to get there, regardless of the most adverse phases along the way. Even with adjustments, which are normal and necessary, there has to be a focus on the goal, which is indeed challenging.<\/p>\n<p>&nbsp;<\/p>\n<p>Um desafio, que traz de facto, uma oportunidade. <strong>Uma oportunidade de renova\u00e7\u00e3o de imagem, de constru\u00e7\u00e3o de reputa\u00e7\u00e3o.<\/strong> <a href=\"https:\/\/dev.say-u.pt\/en\/\">Count on us<\/a> to do so and seize the opportunity together.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Oportunidade atrav\u00e9s da crise &nbsp; A pandemia continua a ceifar vidas, destro\u00e7ar fam\u00edlias, destruir neg\u00f3cios e a desafiar a resili\u00eancia de pessoas e organiza\u00e7\u00f5es. Mas h\u00e1 uma luz ao fundo do t\u00fanel e para que esta seja luminosa e radiante e que consigamos chegar ela e construir em conjunto um novo futuro h\u00e1 que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[2395,343,130],"class_list":["post-17400","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-seize-the-oportunity","tag-crise","tag-oportunidade"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17400"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17400\/revisions"}],"predecessor-version":[{"id":987497515,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17400\/revisions\/987497515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/17404"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=17400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=17400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}