{"id":17999,"date":"2021-04-19T11:21:11","date_gmt":"2021-04-19T11:21:11","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=17999"},"modified":"2023-07-07T17:32:28","modified_gmt":"2023-07-07T16:32:28","slug":"comunicacao-com-os-stakeholders","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/communication-with-stakeholders\/","title":{"rendered":"Stakeholder Communication Management"},"content":{"rendered":"

\"Communication<\/p>\n

Over the past few months, SayU Consulting, in partnership with the School of Social Communication<\/a> of the Polytechnic Institute of Lisbon (ESCS-IPL) and with the support of the aicep Portugal Global<\/a>has developed the InterComm Report - B2B Communication Trends in Global Businesses study.<\/p>\n

O InterComm<\/a> presents a portrait of the role of Communication in building and managing relationships with the public. stakeholders<\/em> of Portuguese organizations focusing on selling to other companies - Business-to-Business (B2B) - and relevant international business, revealing that Communication, long seen as a minor issue, is now emerging as a function with growing importance, assuming a new priority position among the strategic thinking of several companies.<\/p>\n

Communication must inspire confidence among the different stakeholders<\/em>This is especially true at a time when we are focusing on organizational culture, reputation and on undertaking a more aspirational and \"inspirational\" communication, in contrast to a communication that is only operational, tailored to the interlocutor or even unrelated to the strategic objectives of organizations.<\/p>\n

The relevance of Communication is based on a progressive evolution. It starts as a concern with products and customers, then moves on to people and teams and, predictably and naturally, to an understanding of Communication as an innovation in the way the company presents its brand, establishing a close and trusting relationship with its customers. stakeholders<\/em>. Its planning must be a work in permanent development, adapted to the different realities and to be carried out in coordination with the company's management.<\/p>\n

The current situation has made more evident the need and importance of companies to build and manage relationships with the different interlocutors in the value chain. Communication understood as a comprehensive strategic function allows companies not only to sell products or services, but also to build trust and notoriety, making them more competitive and successful in achieving their business goals.<\/p>\n

The recognition of a company in the market depends not only on the quality of its products or services, but also on a combination of different factors, such as its history, its mission, vision, values, the results achieved, experience, investment plans, among others. All these elements are crucial and must be shared to allow the creation of \"trust capital\" and notoriety among the various stakeholders. stakeholders<\/em>.<\/p>\n

The importance of communication with the various stakeholders, <\/em>that assume a fundamental and critical role in business success, is indisputable. In times of increased noise such as those we live in, Communication is assumed as the \"voice\" of brands, inspiring confidence in times of uncertainty and serving as an anchor of the relationship between organizations and the market.<\/p>\n

Count with us<\/a> to project their \"voice\".<\/p>","protected":false},"excerpt":{"rendered":"

A longo dos \u00faltimos meses, a SayU Consulting, em pareceria com a Escola Superior de Comunica\u00e7\u00e3o Social do Instituto Polit\u00e9cnico de Lisboa (ESCS-IPL) e com o apoio do aicep Portugal Global, tem desenvolvido o estudo InterComm Report \u2013 B2B Communication Trends in Global Businesses (InterComm). O InterComm apresenta um retrato sobre o papel da Comunica\u00e7\u00e3o […]<\/p>\n","protected":false},"author":3,"featured_media":18001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2489,574],"tags":[10,927,2189,2491,708,838],"class_list":["post-17999","post","type-post","status-publish","format-standard","has-post-thumbnail","category-intercomm","category-prexperts","tag-comunicacao","tag-comunicacao-interna","tag-escs","tag-intercomm","tag-sayu","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17999"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17999\/revisions"}],"predecessor-version":[{"id":987495696,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17999\/revisions\/987495696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18001"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=17999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=17999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}