{"id":19021,"date":"2021-05-26T11:47:38","date_gmt":"2021-05-26T11:47:38","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19021"},"modified":"2024-09-13T10:52:48","modified_gmt":"2024-09-13T09:52:48","slug":"proatividade-e-prevencao","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/proactivity-and-prevention\/","title":{"rendered":"Crisis Management Phase 1"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19026 aligncenter\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/05\/2_1.png\" alt=\"Proactivity and Prevention\" width=\"433\" height=\"271\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>The first phase of a crisis management plan is a pre-crisis phase, which is based on a proactive and preventive mode, preparation and detection of signals, with anticipation and forecasting of actual and potential risks within an organization and development of organizational capacities to control those risks.<\/h4>\n<p>&nbsp;<\/p>\n<p>At this stage, an organization should be constantly aware of the actions that its competitors are taking and seek to assume itself as an alternative, while seeking closer communication with stakeholders, making known the offer that distinguishes it.<\/p>\n<p>Where possible, it should benefit from international advantage and seek to adapt services to other countries' value innovations, while investing in <em>advantage <\/em>technology to stay one step ahead of the competition by attending lectures and conferences that promote digitalization in organizations.<\/p>\n<p>A company should prepare in advance a strategy of action, communication, defense or attack image, creating a database, updated and ready to use, with contacts internal and external to the company. At the same time, it will need to regularly test emergency communication channels (website, email, Facebook, LinkedIn, general and specialty CSOs) and prepare a logo, high-impact media contacts and a standardized message to be displayed during the crisis in different media.<\/p>\n<p><strong>A cria\u00e7\u00e3o de uma \u201cdark page\u201d que possa ser ativada durante a crise e assegurar que toda a equipa sabe como ativ\u00e1-la e edit\u00e1-la em tempo real e o estabelecimento de uma\u00a0\u201cmedia zone\u201d espec\u00edfica para direcionar as mensagens durante a crise e que permita criar rela\u00e7\u00f5es com os media e com influenciadores de social media, em tempo real \u00e9 tamb\u00e9m uma mais valia.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>At the employee level, the organization should assign each employee, or team, a clear and defined intervention and communication role, with their responsibilities and with structures to report and carry out various simulations and trainings with employees so that they know how to act promptly in a moment of crisis.<\/p>\n<p>As for the leadership, the company should appoint internal managers to be in charge of different problems or threats that may arise, preparing them for each issue and ensuring that the leader is proactive and develops monitoring actions, fostering the bases of trust within the company (gaining credibility and managing expectations of the employees). <a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/stakeholder#:~:text=A%20stakeholder%20is%20a%20person,can%20have%20no%20official%20affiliation.\"><em>stakeholders<\/em><\/a>).<\/p>\n<p>When preventing a crisis situation, of whatever type, there are choices that have to be made.<\/p>\n<p><a href=\"https:\/\/dev.say-u.pt\/en\/we-do\/\">Find out how<\/a> choose and apply the best ones.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; A primeira fase de um plano de gest\u00e3o de crises \u00e9 uma fase de pr\u00e9-crise, que assenta num modo de proatividade e preven\u00e7\u00e3o, prepara\u00e7\u00e3o e dete\u00e7\u00e3o de sinais, com antecipa\u00e7\u00e3o e previs\u00e3o de riscos reais e potenciais dentro de uma organiza\u00e7\u00e3o e desenvolvimento de capacidades organizacionais para controlar esses riscos. &nbsp; Nesta fase, uma [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[10,343,16,2530,2533,2532,2534,838],"class_list":["post-19021","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-comunicacao","tag-crise","tag-gestao","tag-gestao-de-crises","tag-prevencao","tag-proatividade","tag-sinais","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19021"}],"version-history":[{"count":6,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19021\/revisions"}],"predecessor-version":[{"id":987497728,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19021\/revisions\/987497728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/19026"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}