{"id":19086,"date":"2021-06-29T09:48:57","date_gmt":"2021-06-29T09:48:57","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19086"},"modified":"2024-09-05T13:12:41","modified_gmt":"2024-09-05T12:12:41","slug":"gerir-a-reputacao","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/manage-a-reputation\/","title":{"rendered":"Manage reputation and identify stakeholders"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19097 size-full\" title=\"Managing reputation\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/06\/3.png\" alt=\"Managing reputation\" width=\"595\" height=\"372\" srcset=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/06\/3.png 595w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/06\/3-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 595px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Managing reputation<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Reputation should be understood as the continuous improvement of all relevant actions and behaviors within the organization, in order to meet the expectations of the public. <em>stakeholders<\/em> and foster feelings of admiration, esteem, respect and trust. A <strong>reputation management<\/strong> and the development of specific competencies to measure and manage reputational risk is a powerful driver to promote the continuous transformation of the organization in search of excellence.<\/p>\n<p><strong>Managing Reputation <\/strong>involves standardizing reputation management and measurement systems for all stakeholders, designing reputation plans for continuous improvement, incorporating global reputation indicators, demonstrating their impact on creating value for the business and aligning it with incentives and reward procedures for managers and employees. In addition, it integrates reputation risk into the company's risk system, establishing monitoring plans to mitigate any potential risks and identify opportunities to strengthen reputation and the business, answering the following questions:<\/p>\n<p>The process of <strong>identifying stakeholders <\/strong>agrupa-os de acordo com seus n\u00edveis de participa\u00e7\u00e3o, interesse e influ\u00eancia na atividade desenvolvida pela organiza\u00e7\u00e3o, determinando a melhor forma de envolver e comunicar com cada<a href=\"https:\/\/www.investopedia.com\/terms\/t\/target-market.asp\"> public<\/a> relevante. Esta an\u00e1lise \u00e9 estrategicamente valiosa antes de iniciar qualquer tipo de campanha de comunica\u00e7\u00e3o, uma vez que quantos mais stakeholders forem identificados previamente, mais informa\u00e7\u00e3o houve \u00a0sobre os mesmos e quanto mais a comunica\u00e7\u00e3o lhes for dirigida, maior a probabilidade de alcance dos objetivos e metas propostas.<\/p>\n<p>&nbsp;<\/p>\n<p>The axis is based on mapping them, categorizing those relevant to the brand in a classification that includes their degree of influence on the brand's activity, interest and level of participation, and then, through target actions, strategically thinking about how to approach each one of them. <em>stakeholders<\/em> identified. After integrating the <em>stakeholders<\/em> in profiles it becomes possible to begin the next phase of the management process - developing your stakeholder communication plan.<\/p>\n<p>Learn how to identify <em>stakeholders<\/em> and manage your reputation <a href=\"https:\/\/dev.say-u.pt\/en\/we-do\/\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Gerir a reputa\u00e7\u00e3o &nbsp; A reputa\u00e7\u00e3o deve ser entendida como a melhoria cont\u00ednua de todas as a\u00e7\u00f5es e comportamentos relevantes dentro da organiza\u00e7\u00e3o, de forma a atender \u00e0s expetativas dos stakeholders e potenciar sentimentos de admira\u00e7\u00e3o, estima, respeito e confian\u00e7a. A gest\u00e3o da reputa\u00e7\u00e3o e desenvolvimento de compet\u00eancias espec\u00edficas para medir e gerir o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[2267,708,838],"class_list":["post-19086","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-gestao-da-reputacao","tag-sayu","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19086"}],"version-history":[{"count":6,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19086\/revisions"}],"predecessor-version":[{"id":987497566,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19086\/revisions\/987497566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/19097"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}