{"id":19196,"date":"2021-08-31T15:12:39","date_gmt":"2021-08-31T15:12:39","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19196"},"modified":"2024-09-05T14:19:13","modified_gmt":"2024-09-05T13:19:13","slug":"intercomm-report-estrategia","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/intercomm-report-strategy\/","title":{"rendered":"Communication as Strategy"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19199 aligncenter\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/08\/1_1.png\" alt=\"InterComm Report\" width=\"595\" height=\"372\" srcset=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/08\/1_1.png 595w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/08\/1_1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 595px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>InterComm Report<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>A recent study by <a href=\"https:\/\/dev.say-u.pt\/en\/\">SayU Consulting<\/a> in partnership with the Escola Superior de Comunica\u00e7\u00e3o Social and AICEP, reveals that a large number of companies lack an organized, cross-cutting communication structure. It is relegated to sales support, it is only operational, tailored to the interlocutor or even unrelated to the strategic objectives of the business and the organization.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>More than a quarter of the companies surveyed in the <a href=\"https:\/\/dev.say-u.pt\/en\/intercomm-report-b2b\/\">InterComm Report\" study<\/a> does not believe that Communication has a strategic relevance or a prominent place in the paths to be traced and traveled, despite the fact that customers and employees are at the forefront of this process. <em>top of mind<\/em> of these organizations.<\/p>\n<p>According to this pioneering research, few companies are actually aware of the benefits of making room for communication, understood in a broad sense and not just product\/service communication, which is the responsibility of sales departments, to contribute to the competitiveness of organizations.<\/p>\n<p>Only a small percentage, of a different size and maturity, understand and manage the issues associated with their communication in a different way, invest in terms of institutional communication, exploit different channels or establish relationships with strategic partners.<\/p>\n<p>Today, companies are required to be able to address internal communication, digital communication, reputation issues - which are the structuring bases for all the other areas of communication intervention - media relations, sustainability, risk management and crisis communication, event management, and all the other actions that can be promoted with the aim of creating leads.<\/p>\n<p><strong>\u00c9 fundamental procurar sempre demonstrar coer\u00eancia, cad\u00eancia e continuidade<\/strong>, tendo uma abordagem estrat\u00e9gica \u00e0 Comunica\u00e7\u00e3o, fazendo um mapeamento e gest\u00e3o de todos os <a href=\"https:\/\/www.investopedia.com\/terms\/s\/stakeholder.asp#:~:text=A%20stakeholder%20is%20an%20individual,employees%2C%20customers%2C%20and%20suppliers.\"><em>stakeholders<\/em><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; InterComm Report &nbsp; Um estudo recente, desenvolvido pela SayU Consulting em parceria com a Escola Superior de Comunica\u00e7\u00e3o Social e a AICEP, revela que, num grande n\u00famero das empresas, falta uma estrutura organizada e transversal de Comunica\u00e7\u00e3o. Esta est\u00e1 remetida ao apoio \u00e0 venda, \u00e9 apenas operacional, feita \u00e0 medida do interlocutor ou mesmo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[10,11,71,2555,2554,113,708,2556],"class_list":["post-19196","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-comunicacao","tag-marketing","tag-pr","tag-prp","tag-public-relations-portugal","tag-rp","tag-sayu","tag-sayu-brand"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19196"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19196\/revisions"}],"predecessor-version":[{"id":987497575,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19196\/revisions\/987497575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/19199"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}