{"id":19272,"date":"2021-10-06T12:05:36","date_gmt":"2021-10-06T12:05:36","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19272"},"modified":"2024-09-05T14:50:15","modified_gmt":"2024-09-05T13:50:15","slug":"proposito-e-conteudo","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/purpose-and-context\/","title":{"rendered":"Purpose and Content"},"content":{"rendered":"

\"Purpose<\/p>\n

 <\/p>\n

O futuro dos neg\u00f3cios come\u00e7a na linha da frente. E a linha da frente \u00e9 a diversidade. Diversidade de conte\u00fado e de prop\u00f3sito. <\/strong><\/h4>\n

 <\/p>\n

As marcas como prop\u00f3sito crescem duas vezes mais r\u00e1pido que as outras. E o desafio, e o prop\u00f3sito, para o Marketing, Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas (RP) \u00e9 ajudar as organiza\u00e7\u00f5es a tornarem-se vis\u00edveis e relevantes<\/h4>\n

.<\/p>\n

An organization that has a well-defined purpose is easy to understand and manage, as a common purpose unites and unifies employees and helps them understand the direction and orientation of the organization. Purpose is the meaningful and enduring reason for an organization to exist that aligns with long-term financial performance, provides a clear context for final decision-making, and unifies and motivates employees. stakeholders<\/em> relevant.<\/p>\n

It can be summarized in three points: the first is to be true, to be where the products and services are. Secondly, do it well, embedding purpose in the brands<\/a>. And third, be unmissable, be available, make sure you are accessible.<\/p>\n

 <\/p>\n

There is also the challenge that society is moving faster than advertising, which implies, and requires, the need to let go of stereotypes. Through inclusive marketing and global reach. The ability to place global marketing strategies is increasingly important, and collective action is required to build the role of business at the forefront.<\/p>\n

Tudo isto implica aten\u00e7\u00e3o aos novos formatos de Marketing e Comunica\u00e7\u00e3o que est\u00e3o a surgir para ajudar as marcas e as organiza\u00e7\u00f5es a adquirir reputa\u00e7\u00e3o. H\u00e1, por exemplo, uma din\u00e2mica na qual as marcas est\u00e3o a escolher as redes sociais em vez dos an\u00fancios, sendo esta conte\u00fado moderado por m\u00faltiplos humanos para que n\u00e3o haja abusos.<\/p>\n

At the same time, creativity is the key word. Which means that the content does not have to be perfect. It has to be authentic, real and brave, made by a new generation of content creators who aim to diversify this content through training and innovation to broaden and grow their audience.<\/p>\n

 <\/p>\n

This type of dynamic and phenomenon requires an agency that responds to the various challenges by placing integrated Marketing Communications at the forefront of business and has the ability to do so. expertise<\/em> e know-how<\/em> to energize content with purpose for an organization to thrive and achieve its goals.<\/strong><\/p>\n

O que implica um trabalho paralelo e cont\u00ednuo no \u00e2mbito do Marketing, Comunica\u00e7\u00e3o e RP de uma organiza\u00e7\u00e3o, revelando, anunciando e promovendo esta mudan\u00e7a, quer dentro quer fora da organiza\u00e7\u00e3o, para que todos os stakeholders<\/a> fa\u00e7am parte, criando uma din\u00e2mica que seja uma motiva\u00e7\u00e3o, quer para os colaboradores quer para a gest\u00e3o, para adquirirem e desenvolverem reputa\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"

  O futuro dos neg\u00f3cios come\u00e7a na linha da frente. E a linha da frente \u00e9 a diversidade. Diversidade de conte\u00fado e de prop\u00f3sito.   As marcas como prop\u00f3sito crescem duas vezes mais r\u00e1pido que as outras. E o desafio, e o prop\u00f3sito, para o Marketing, Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas (RP) \u00e9 ajudar as organiza\u00e7\u00f5es […]<\/p>\n","protected":false},"author":3,"featured_media":19275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[10,2572,832,11,2571,200,113,838],"class_list":["post-19272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-comunicacao","tag-expertise","tag-know-how","tag-marketing","tag-proposito-e-conteudo","tag-relacoes-publicas","tag-rp","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19272"}],"version-history":[{"count":4,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19272\/revisions"}],"predecessor-version":[{"id":987497584,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19272\/revisions\/987497584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/19275"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}