{"id":19824,"date":"2021-12-16T17:01:25","date_gmt":"2021-12-16T17:01:25","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19824"},"modified":"2024-09-05T15:48:15","modified_gmt":"2024-09-05T14:48:15","slug":"conexao-com-stakeholders","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/connection-with-stakeholders\/","title":{"rendered":"Strengthen the connection with stakeholders"},"content":{"rendered":"

\"Connecting<\/p>\n

 <\/p>\n

Connection to stakeholders<\/em><\/strong><\/h3>\n

 <\/p>\n

Espera-se que em 2022, e nos pr\u00f3ximos anos, os profissionais de marketing sejam desafiados a enfrentar uma era de consequ\u00eancias inesperadas.<\/strong> Ao depararmo-nos com os desafios dos \u00faltimos meses, houve v\u00e1rias expetativas e previs\u00f5es n\u00e3o previamente equacionadas. Quem poderia prever que ter\u00edamos escassez de mat\u00e9rias-primas e um repensar de formatos de trabalho num contexto de crise global? Esta capacidade de antecipa\u00e7\u00e3o e adapta\u00e7\u00e3o mant\u00e9m-se crucial, \u00e0 medida que sa\u00edmos de um ambiente pand\u00e9mico num panorama complexo de novos comportamentos entre consumidores e organiza\u00e7\u00f5es, que ter\u00e1 um impacto dram\u00e1tico na forma como interagimos e operamos.<\/p>\n

In many families, it is the web-savvy teenagers who have taken on the role of doing, or supporting, the household shopping. The majority of online purchases are now impulse buys and \"live\" campaigns, which combine the action of influencers, live video and e-Commerce<\/a>have exploded and are expanding in various markets.<\/p>\n

These are just three changes, among countless others, that promise to foreshadow new trends that we cannot yet fully understand. It could take a decade to see the true impact of the pandemic on marketing. For this reason, now is the time to reconnect with clients, question all the assumptions we had about the strategies we devised and be humble in the face of these changes.<\/p>\n

O relacionamento com o cliente \u00e9 o fator que impulsiona os neg\u00f3cios.<\/strong> Se este relacionamento sofrer, o neg\u00f3cio sofrer\u00e1. Mas se as marcas souberem como cuidar dos seus clientes, a probabilidade \u00e9 que estes permane\u00e7am satisfeitos e fidelizados. O marketing digital desempenha hoje um papel importante na manuten\u00e7\u00e3o e melhoria do relacionamento com o p\u00fablico.<\/p>\n

The need for organizations to be constantly online and accessible<\/a> is directly related to the increase in customer demand for this type of service option. And digital marketing has emerged as one of the tools that allows brands to improve this relationship format. There are several reasons why online marketing helps to improve the interaction between an organization and its public.<\/p>\n

 <\/p>\n

Bringing the organization closer to its public<\/strong><\/h4>\n

We become loyal and return to look for what we value. Customer retention is just one of the benefits of digital marketing. Online marketing makes it possible to establish clear communication channels with customers, allowing brands to get to know them better. When customers know and feel that brands are trying to understand them, it increases their satisfaction and loyalty.<\/p>\n

 <\/p>\n

Optimize the brand experience<\/strong><\/h4>\n

The customer journey consists of all the moments of contact or interaction with a brand, on digital and physical platforms. A digital marketing strategy enhances the customer journey and ensures that all points of contact are effective. It also makes the whole process of information search, decision and purchase easier.<\/p>\n

 <\/p>\n

Ensuring trust<\/strong><\/h4>\n

Digital marketing allows brands to speak directly to their target market with personalized messages, which creates the conditions for generating reputation and trust, connection with stakeholders<\/em>. And when customers trust brands, the decision to buy is made easier.<\/p>","protected":false},"excerpt":{"rendered":"

  Conex\u00e3o com stakeholders   Espera-se que em 2022, e nos pr\u00f3ximos anos, os profissionais de marketing sejam desafiados a enfrentar uma era de consequ\u00eancias inesperadas. Ao depararmo-nos com os desafios dos \u00faltimos meses, houve v\u00e1rias expetativas e previs\u00f5es n\u00e3o previamente equacionadas. Quem poderia prever que ter\u00edamos escassez de mat\u00e9rias-primas e um repensar de formatos […]<\/p>\n","protected":false},"author":3,"featured_media":19826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[467,10,587,2495,11,113,708,18,838],"class_list":["post-19824","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-b2b","tag-comunicacao","tag-empresas","tag-empresas-b2b","tag-marketing","tag-rp","tag-sayu","tag-social-media","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19824"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19824\/revisions"}],"predecessor-version":[{"id":987497610,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19824\/revisions\/987497610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/19826"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}