{"id":20183,"date":"2022-05-31T17:20:33","date_gmt":"2022-05-31T16:20:33","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20183"},"modified":"2024-09-13T11:16:53","modified_gmt":"2024-09-13T10:16:53","slug":"uma-historia-no-universo-de-uma-marca","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/a-story-in-the-universe-of-a-brand\/","title":{"rendered":"A story in the universe of a brand - Branded Content"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Stories are not all the same and companies and brands have more stories to tell than they realize. The challenge is to make them a good story.<\/strong><\/h4>\n

 <\/p>\n

The dynamic and constant innovation of marketing results in the emergence of new strategies all the time. A recent example that has been constantly updated and disseminated is the Branded Content<\/em>, an innovative solution to the challenges of conveying the message and telling the story of a brand or company.<\/h4>\n

 <\/p>\n

Branded Content<\/em><\/strong> is the creation of content directly related to a brand's universe and relevant to its audiences. Content that isn't intrusive, that isn't about the product\/service and can't be exclusively commercial. It's something that informs, educates and entertains. It is the construction of a narrative that is relevant to the consumer. A consumer who, at the current time of communication, assumes multiple identities which, depending on the moment and the need, make them interact in different ways.<\/p>\n

The latest data shows that when there is a engagement <\/em>consumer with branded content<\/em>brand memory is 59% higher than with advertising, namely ad banners<\/em>. It's a branded content solution, creating content directly related to a brand's universe.<\/p>\n

This content needs to be of high quality and relevant to the audience.\u00a0target audience<\/a> and makes people closer to brands and have more positive reactions. The likelihood of spending more time in the brand ecosystem increases 14%.<\/p>\n

Branded content<\/em> is positioned at the intersection of information, entertainment, advertising and marketing, it is very flexible and adaptable, it can be developed in a multitude of channels and its success is based on a variety of factors and rules such as: the format or duration does not make the story; viral stories are not born viral and platforms do not determine success, but choosing the right platform is decisive.<\/p>\n

Remember that producing content is not an exact science, but there are several questions to answer in order to increase its effectiveness: who is the audience and what topics interest them; the approach to choose is empathetic or useful; and the story to tell is aligned with the brand's values and objectives.<\/p>\n

Every brand has realized that telling a well-told story can be decisive. But sometimes it becomes difficult to make the difference between so many good stories. More than buying a product or service, consumers like and will continue to be attracted to brands that can move them and make them feel good. engage<\/a>.<\/p>\n

Because telling a good story can still be a secret to success.<\/p>","protected":false},"excerpt":{"rendered":"

  As hist\u00f3rias n\u00e3o s\u00e3o todas iguais e as empresas e marcas t\u00eam mais hist\u00f3rias para contar do que imaginam. O desafio est\u00e1 em torn\u00e1-las uma boa hist\u00f3ria.   A din\u00e2mica e constante inova\u00e7\u00e3o do Marketing tem como resultado o surgimento de novas estrat\u00e9gias a todo o momento. Um exemplo recente e que se tem […]<\/p>\n","protected":false},"author":4,"featured_media":20185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[2653],"class_list":["post-20183","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-branded-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20183"}],"version-history":[{"count":5,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20183\/revisions"}],"predecessor-version":[{"id":987497738,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20183\/revisions\/987497738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/20185"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}