{"id":20191,"date":"2022-05-31T17:24:17","date_gmt":"2022-05-31T16:24:17","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20191"},"modified":"2024-09-04T17:05:09","modified_gmt":"2024-09-04T16:05:09","slug":"financas-e-servicos-financeiros-um-exemplo-de-sucesso","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/finance-and-financial-services-an-example-of-success\/","title":{"rendered":"Finance and Financial Services: an example of success"},"content":{"rendered":"

\"\"<\/p>\n

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In recent years we've seen some of the biggest success stories in the world. branded content<\/em>.<\/h3>\n

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Muitas s\u00e3o provenientes da ind\u00fastria financeira e dos servi\u00e7os financeiros.<\/h4>\n

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American Express, Bank of America, Barclays, Blackrock, Credit Suisse, Citi, iShares, Mint, Santader and Schwab are just some of the financial services companies that are dedicated to delivering content with real value to an interested audience.<\/strong><\/p>\n

Of course, it makes perfect sense for financial services brands to create campaigns<\/a> of content. In the right hands, financial topics have the power to entertain and fuel good discussions - you only have to look at the success of CNN Money or the Wall Street Journal to realize this.<\/p>\n

Financial journalism has always been dependent on industry experts, many of whom work in financial institutions, and financial brands have learned to use these experts to create content campaigns.<\/p>\n

 <\/p>\n

American Express<\/strong><\/h4>\n

In 2011, he created \"OPENForum\", a website for sharing advice and knowledge between small and micro-businesses. With this, he attracts and empathizes with many thousands of small business owners. \"Exchange Advice.Make Smart Decisions - https:\/\/www.slideshare.net\/LImarketingsolutions\/american-express-open-forum-case-study<\/a><\/p>\n

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Credit Suisse<\/strong><\/h4>\n

In 2012 he created the digital magazine \"The Financialist\". It's a magazine that covers a variety of topics, not always related to the financial sector. \"What can an online magazine offer to people who have everything?<\/p>\n

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Santander<\/strong><\/h4>\n

Launched the \"Successful Modern Entrepreneurship\" campaign with The Times. To reach SMEs through tips, news and case studies, they started by creating a 4-page supplement as a newspaper. The idea evolved into an online hub (blogs, videos and live Q&As) and various events under the name \"SME Summit\".<\/p>\n

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Bank of America<\/strong><\/h4>\n

It has launched the \"Better Money Habits\" website in collaboration with Khan Academy. The platform contains videos on credit, home buying, financial literacy and budgeting. You're on your way to Better Money Habits.<\/p>\n

 <\/p>\n

Barclays<\/strong><\/h4>\n

Launched the \"Digital Eagles\" program to help consumers and the general public become digitally active. Created the \"Five Days, Five Sceptics\" campaign to promote the Barclays Online app through the testimony of 5 tech-savvy people who used it for 5 days. Created the \"Starting Your Own Business\" subsite on the institutional website (UK) to promote business accounts, giving tips for those starting their own business, including bureaucracy. The content has now migrated to the main website.<\/p>","protected":false},"excerpt":{"rendered":"

  Nos \u00faltimos anos temos assistido a algumas das maiores hist\u00f3rias de sucesso do branded content.   Muitas s\u00e3o provenientes da ind\u00fastria financeira e dos servi\u00e7os financeiros.   American Express, Bank of America, Barclays, Blackrock, Credit Suisse, Citi, iShares, Mint, Santader e Schwab s\u00e3o apenas algumas das empresas dos servi\u00e7os financeiros que est\u00e3o dedicadas a […]<\/p>\n","protected":false},"author":4,"featured_media":20192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[688,2654,2655],"class_list":["post-20191","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-financas","tag-financial-services","tag-servicos-financeiros"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20191"}],"version-history":[{"count":4,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20191\/revisions"}],"predecessor-version":[{"id":987497446,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20191\/revisions\/987497446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/20192"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}