{"id":20232,"date":"2022-07-11T15:43:45","date_gmt":"2022-07-11T14:43:45","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20232"},"modified":"2024-09-04T17:34:11","modified_gmt":"2024-09-04T16:34:11","slug":"capacitar-os-clientes","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/empowering-customers\/","title":{"rendered":"Empowering customers"},"content":{"rendered":"<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20240\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2022\/07\/Imagem2-1024x576.png\" width=\"764\" height=\"430\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>The main role of a B2B company is to respond to its customers' needs. <em>stakeholders.<\/em> <\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h4>But there are situations where it's best for customers to represent themselves, and to do this we need to empower them with useful tools so that they can express themselves and interact.<\/h4>\n<p>&nbsp;<\/p>\n<p>Os engenheiros s\u00e3o os clientes dos distribuidores de componentes eletr\u00f3nicos e s\u00e3o, com frequ\u00eancia, deturpados como alheados e desajeitados, quando, na realidade, s\u00e3o catalisadores da inova\u00e7\u00e3o. Os engenheiros v\u00eam de todo o mundo, de v\u00e1rias origens e com diversas \u00e1reas de interesse. S\u00e3o um grupo apaixonado e diversificado, essencial para o bem comum.<\/p>\n<p>A <strong>campanha da Newark<\/strong> \u2013 um dos maiores distribuidores de componentes eletr\u00f3nicos do mundo &#8211; revelou a ess\u00eancia deste grupo, posicionando-se como um dos maiores defensores destes profissionais, aumentando sua reputa\u00e7\u00e3o no setor, influenciando de forma positiva a perce\u00e7\u00e3o sobre a profiss\u00e3o e convencendo mais pessoas a ter aten\u00e7\u00e3o aos v\u00e1rios aspetos da engenharia.<\/p>\n<p>Walker Sands, the agency responsible for this <a href=\"https:\/\/www.walkersands.com\/our-work\/newark-element14-imanengineer-campaign\/\">campaign<\/a>began by investigating the online community of 400,000 engineers to understand their concerns and stereotypes. There were three main results: they wanted more content, <em>insights<\/em> and information about their work; they felt distant from their peers; they were open to the idea of a platform that represented their community and of which they could be an active part.<\/p>\n<p>The result was the #ImAnEngineer concept, to develop a platform dedicated to engineering in the form of a <em>hub<\/em> of content. On this platform, community members would find relevant and original news, personal stories, analysis, interviews and various other multimedia content. \"ImAnEngineer.com\" would be a celebration of engineers and their work, where they could share experiences and opinions, and connect.<\/p>\n<p>Em seis meses de meses de atividade o site disponibilizou <strong>155 conte\u00fados<\/strong>, que geraram 13.500 visitantes por m\u00eas. Nas redes sociais a <em>hashtag<\/em> #ImAnEngineer had a large number of mentions and the content accumulated a large number of likes and shares. There were also 330 people who subscribed to <em>newsletter <\/em>and the specialized media reported the campaign favorably.<\/p>\n<p>The website no longer exists, but the content and ideas have migrated to Newark's community website, which is still a source of relevant content and a hub for engineers to discuss ideas and share experiences.<\/p>\n<p>A <strong>campanha #ImAnEngineer<\/strong> revela que as boas rela\u00e7\u00f5es-p\u00fablicas nem sempre s\u00e3o sobre n\u00f3s, mas sobre ajudar os clientes e <em>stakeholders<\/em> a <a href=\"https:\/\/dev.say-u.pt\/en\/\">find your voice<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; O principal papel de uma empresa B2B \u00e9 dar resposta aos seus stakeholders. &nbsp; Mas h\u00e1 situa\u00e7\u00f5es em que o melhor \u00e9 que os clientes se representem a si mesmos e, para isso, h\u00e1 que capacit\u00e1-los com ferramentas \u00fateis para que se possam expressar e interagir. &nbsp; Os engenheiros s\u00e3o os clientes dos distribuidores [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-20232","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20232"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20232\/revisions"}],"predecessor-version":[{"id":987497451,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20232\/revisions\/987497451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/20233"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}