{"id":20308,"date":"2022-08-09T14:12:00","date_gmt":"2022-08-09T13:12:00","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20308"},"modified":"2024-09-04T17:54:30","modified_gmt":"2024-09-04T16:54:30","slug":"as-novas-relacoes-publicas-2","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/the-new-public-relations-2\/","title":{"rendered":"Digital Transformation and the New Public Relations"},"content":{"rendered":"

Com a evolu\u00e7\u00e3o da tecnologia, os profissionais de Rela\u00e7\u00f5es P\u00fablicas tiveram e t\u00eam de evoluir na forma como trabalham para se adaptarem aos novos desafios das novas Rela\u00e7\u00f5es P\u00fablicas. Isto n\u00e3o aconteceu apenas no campo da Comunica\u00e7\u00e3o. <\/span><\/span><\/strong><\/h4>\n

 <\/p>\n

A transforma\u00e7\u00e3o digital j\u00e1 aconteceu na maioria das ind\u00fastrias.<\/span><\/span>\u00a0<\/span><\/span><\/h4>\n


<\/span>H\u00e1 pouco tempo, para um PR<\/a> conhecer algu\u00e9m, era necess\u00e1rio um investimento substancial para o contacto presencial e consequente viagem. Com a introdu\u00e7\u00e3o de plataformas capazes de reunir duas ou mais pessoas online, esta tarefa tornou-se mais f\u00e1cil e barata de realizar. Os profissionais de Rela\u00e7\u00f5es P\u00fablicas da atualidade, t\u00eam ferramentas incompar\u00e1veis \u200b\u200bpara manter o contacto com os seus clientes. Isto permite que sejam mais flex\u00edveis e acomodem melhor as necessidades dos seus parceiros.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n


<\/span>\u00a0<\/span>
<\/span>Personalized Mass Communication<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>\u00a0<\/span><\/span><\/h4>\n

With the evolution of technology, Public Relations professionals have had and have to evolve in the way they work to adapt to the new challenges of the new Public Relations. This hasn't just happened in the communications field. Digital transformation has already happened in most industries.\u00a0<\/p>","protected":false},"author":4,"featured_media":20309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[10,2663,172,216,114],"class_list":["post-20308","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-comunicacao","tag-novas-rp","tag-profissional","tag-redes-sociais","tag-transformacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20308"}],"version-history":[{"count":5,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20308\/revisions"}],"predecessor-version":[{"id":987497458,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20308\/revisions\/987497458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/20309"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}


<\/span>A PR professional generally communicated to reach a target audience. This is because tools were used that would hardly allow anyone to personalize their message. Today, a PR professional is one click away from sending a message to anyone, anywhere in the world. And not just an ordinary message, but a highly personalized and interactive one.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Social networks and the Internet allow news to spread at breakneck speed. By using them, a PR professional can keep up to date with what's happening in the world. In the past, this wasn't possible and the old PR had to resort to information in traditional formats for this purpose. However, this acceleration of news represents a new challenge for PR professionals, as bad news can also travel faster, leaving very little time for a reaction before a scandal is publicized. For this reason, specialized crisis communication management has never been more important.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>The work of today's PR professionals is easier due to technological advances that help them perform their jobs better. Every year, new technologies appear on the market. Consequently, professionals have to be on their toes, follow trends and acquire new skill sets. Of course, in addition to training their existing ones.<\/span><\/span> Only in this way will PR professionals succeed in the face of the new Public Relations.<\/span>
<\/span>\u00a0<\/span>
<\/span>Do you want to explore all the possibilities of Public Relations? <\/span><\/span>Ask us<\/span> as<\/span><\/a>.<\/span><\/span>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"