{"id":20364,"date":"2022-08-10T10:22:52","date_gmt":"2022-08-10T09:22:52","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20364"},"modified":"2024-09-04T18:22:53","modified_gmt":"2024-09-04T17:22:53","slug":"diferentes-objetivos-diferentes-estrategias","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/different-objectives-different-strategies\/","title":{"rendered":"Different goals, different strategies"},"content":{"rendered":"

The news supported by Public Relations <\/a><\/span><\/span>tornaram-se “diferentes”, num benef\u00edcio indireto para os respons\u00e1veis pol\u00edticos e por \u201cpol\u00edticas\u201d, contando com informa\u00e7\u00f5es divulgadas pelos media nas suas tomadas de decis\u00e3o. <\/strong><\/p>\n

 <\/p>\n

Mas o benef\u00edcio da informa\u00e7\u00e3o de RP tamb\u00e9m ajuda a entender como institui\u00e7\u00f5es de caridade, ONG ou grupos comunit\u00e1rios podem influenciar as agendas p\u00fablicas, mesmo que as metas e estrat\u00e9gias mudem de cen\u00e1rio para cen\u00e1rio.<\/strong><\/p>\n

 <\/p>\n

Public relations professionals working for non-profit organizations have discovered a great use for this information, which provides a valuable source of indicators about the issues and causes they campaign for. Providing information as a PR strategy is available to both elites and outsiders. One benefit of constant information can also be to build legitimacy, because being regularly quoted or associated in stories builds an organization's reputation and highlights expertise<\/em> in the subject line.<\/p>\n

 <\/p>\n

Government Information Benefit<\/strong><\/h3>\n

Some PR departments - for example, ministries or corporations - publish large amounts of information, with constant interactions with journalists. This presents an opportunity to use your position to develop news management goals and strategies, such as communicating announcements with maximum impact, securing media coverage for an important or positive event or breaking stories to divert attention from other topics. Another strategy is message coordination, i.e. the PR team uses internal communication to ensure that those talking to the media are emphasizing the desired message or narrative.<\/p>\n

The benefit of information is also useful as a concept for exploring the relationship between PR professionals and their relationship with legislators and politicians. In this context, PR presents a constant source of data that decision-makers rely on to define current or future policy options.<\/p>\n

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Public Relations and Media<\/strong><\/h3>\n

In media relations, PR seeks to provide journalists with information that fits their concepts of what makes something newsworthy. In public affairs, PR translates information for decision-makers, opening up new horizons in the perception of social, labor, environmental issues, etc.<\/p>\n

It is important to consider multiple social, economic, political and cultural contexts before moving towards a strategy<\/a> Communication. Assuming that any concept can be universally applied to all relations between PR and the media is the wrong way of thinking about this issue and can make any action in this area ineffective.<\/p>","protected":false},"excerpt":{"rendered":"

The benefit of PR information also helps to understand how charities, NGOs or community groups can influence public agendas, even if different objectives entail different strategies.\u00a0<\/p>","protected":false},"author":4,"featured_media":20365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[62,220,179,535,200],"class_list":["post-20364","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-estrategia","tag-informacao","tag-media","tag-objetivos","tag-relacoes-publicas"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20364"}],"version-history":[{"count":6,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20364\/revisions"}],"predecessor-version":[{"id":987497469,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20364\/revisions\/987497469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/20365"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}