{"id":20786,"date":"2024-03-25T15:29:09","date_gmt":"2024-03-25T14:29:09","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20786"},"modified":"2025-05-06T12:51:19","modified_gmt":"2025-05-06T11:51:19","slug":"o-processo-orientado-a-colaboradores","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/the-collaborator-oriented-process\/","title":{"rendered":"Employer branding orientado a colaboradores"},"content":{"rendered":"

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Follow these steps to set up an effective employer branding<\/em> that meets the needs of its employees and enhances their role.<\/h4>\n

Step 1: Familiarize yourself with your organization<\/h4>\n

When you are able to define your organization's unique attributes, it is easier to improve an EVP. Get to know core business<\/em>You need to understand your organization's vision, mission, values and culture. Understand what your goals are and what kind of talent you need to achieve them.<\/p>\n

Step 2: Audit your employer brand<\/em><\/h4>\n

J\u00e1 saber\u00e1 exatamente onde o seu produto ou servi\u00e7o se posiciona no mercado, mas pode n\u00e3o estar t\u00e3o ciente do modo como a sua empresa \u00e9 vista ou como \u00e9 percebida pelos seus colaboradores atuais. Realize an\u00e1lises internas e externas com candidatos, online e em plataformas de social media e monitorize a sua reputa\u00e7\u00e3o com employer branding. Observe o que est\u00e1 a funcionar \u00a0na sua organiza\u00e7\u00e3o e que \u00e1reas precisam de ser melhoradas \u2014 relativamente a opera\u00e7\u00f5es, mas especificamente com o processo de aquisi\u00e7\u00e3o de talento, a fim de identificar formas de o potenciar.<\/p>\n

Step 3: Define a employer value proposition<\/em><\/h4>\n

Draw up an EVP that clearly communicates your company's values. marca corporativa<\/a>, refletindo o que h\u00e1 de especial em trabalhar na sua organiza\u00e7\u00e3o. Deve alinhar-se com a marca, mas dirigir-se tamb\u00e9m diretamente aos seus colaboradores.<\/p>\n

Step 4: Use recruitment marketing<\/h4>\n

When designing an EVP or other brand message, consider enlisting support in your own marketing or communications department (or outsourcing this and other brand work to an agency). Making use of some marketing techniques - such as initiating each branding<\/em> with the questions: \"Who are we trying to reach? And what do they want?\" - you'll be in the best position to create a brand that \"speaks\" directly to your audience.<\/p>\n

Step 5: Build interaction with current employees<\/h4>\n

To help you become a reliable employer, go no further than your own team<\/a>. To find out what it's like to work in your organization, employees are 3x more likely than the CEO to be considered trustworthy by candidates. Your employees also shape the organization's culture, live its values, achieve its goals and manifest its mission. Without their participation, your brand would be nothing. Here are some ways to get your employees more involved:<\/p>\n

Hone your message. Use a set of words or phrases that become part of the company's vernacular, as a way of describing its values and what the experience of working there is like. Keep it simple, clear, informative and unique. Use this language in HR or recruitment meetings and focus it on your career pages, recruitment websites, social media accounts and any other platform where you can get visibility.<\/p>\n

Mostre os seus colaboradores em formato de employer branding. Sabia que um em cada quatro candidatos v\u00ea outros perfis de colaboradores imediatamente ap\u00f3s descobrir uma oportunidade de emprego? Incentive os seus colaboradores a atualizar os seus perfis online para que sejam atuais, profissionais e dignos de aten\u00e7\u00e3o. Para employer branding com colaboradores, o departamento de RH pode enviar lembretes \u00fateis por e-mail, links e tutoriais sobre como o fazer. Podem tamb\u00e9m ser aproveitadas as experi\u00eancias, conhecimentos e personalidades dos seus colaboradores, fazendo-os contar suas hist\u00f3rias e tornando-os especialistas em determinados temas ou mentores sobre t\u00f3picos sobre os quais est\u00e3o qualificados para abordar.<\/p>\n

Turn your employees into a social recruiting army. As your employees update their profiles, ask them to write (honest, but ideally favorable) reviews of your company on job posting sites, post company news and updates and share job opportunities on their personal networks.<\/p>\n

Pay attention to the onboarding<\/em>. The first 90 days on the job are key to turning a new team member into a productive employee. Your company can make a deep and lasting first impression by offering a smooth onboarding process. Provide new employees with the tools and guidance they need to start thriving in their new roles.<\/p>\n

Offer skills training and development opportunities. Nothing saves more recruitment costs than promoting from within, so give your employees opportunities for personal growth and professional development. Offer management and leadership training, special certifications and career development opportunities to capture candidates' interest and commitment.<\/p>","protected":false},"excerpt":{"rendered":"

  Sigas estes passos para montar uma estrat\u00e9gia eficaz de employer branding que responda \u00e0s necessidades dos seus colaboradores e potencie o seu papel. Passo 1. Familiarize-se com a sua organiza\u00e7\u00e3o Quando \u00e9 capaz de definir os atributos exclusivos da sua organiza\u00e7\u00e3o, \u00e9 mais f\u00e1cil aprimorar um EVP. Conhe\u00e7a o core business, a vis\u00e3o, a […]<\/p>\n","protected":false},"author":4,"featured_media":20843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[918,2769,67,75],"class_list":["post-20786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-employer-branding","tag-employer-value-proposition","tag-passos","tag-processo"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20786"}],"version-history":[{"count":7,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20786\/revisions"}],"predecessor-version":[{"id":987498750,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20786\/revisions\/987498750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/20843"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}