{"id":7098,"date":"2015-05-05T17:25:06","date_gmt":"2015-05-05T17:25:06","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7098"},"modified":"2023-05-04T14:52:14","modified_gmt":"2023-05-04T13:52:14","slug":"calcular-o-valor-da-visibilidade","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/calculate-visibility-value\/","title":{"rendered":"How do you calculate the visibility value anyway?"},"content":{"rendered":"<p><a href=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2015\/05\/F072A64F61.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7103 size-large\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2015\/05\/F072A64F61-1024x455.jpg\" alt=\"F072A64F61 visibility\" width=\"1024\" height=\"455\" \/><\/a><\/p>\n<p>Today we're going to try to find the value of the unknown \"<strong>visibility<\/strong>\", focusing on the equation: <em>Brand<\/em> = reputation x visibility. We already know that the combined value of the two unknowns will result in the value of the brand, but what does visibility refer to?<\/p>\n<p>A <strong>low visibility value is a problem<\/strong> and, even more worryingly, common for the existence of a company. According to statistics, 60% of consumers can say whether the reputation of the brand from which they have purchased a product and\/or service is positive or not, but only 40% can identify the brand as being recognized or not.<\/p>\n<p>A brand's visibility obviously refers to how visible it is in its market, whether or not it is recognized by the public and its peers.<\/p>\n<p>In the transparent society we live in, a brand cannot afford to adopt a strategy of <em>low key<\/em>This will only be viable if the brand manages to make up for a lot in other factors. Being invisible is the same as not existing.<\/p>\n<p>This does not mean, however, that we should devote ourselves exclusively to this concept and neglect the <strong>reputation value<\/strong>which is very high in itself. The ideal way to build a successful brand will therefore be to create a <strong>combination of a solid reputation and visibility<\/strong> high. This combination will ultimately make it possible to create new relationship opportunities with new customers while maintaining existing relationships with existing ones.<\/p>\n<p>If a company wants to be more visible, it doesn't have to invest more in advertising or expand its reach. <em>target<\/em> you want to achieve - brand visibility results from communicating about your products and services to your current customer base, as well as providing new business opportunities with knowledge about what you have to offer.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img alt=\"O papel do marketing\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11169 size-medium\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2014\/11\/Assinatura-Blog-Jorge-300x169.png\" width=\"300\" height=\"169\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Hoje vamos tentar encontrar o valor da inc\u00f3gnita \u201cvisibilidade\u201d, focando-nos na equa\u00e7\u00e3o: Brand = reputa\u00e7\u00e3o x visibilidade. J\u00e1 sabemos que o valor combinado entre as duas inc\u00f3gnitas ir\u00e1 resultar no valor da marca, mas e a visibilidade refere-se ao que, concretamente? Um baixo valor de visibilidade \u00e9 um problema bastante grave e, ainda mais preocupante, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[229,30,230],"class_list":["post-7098","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-brand","tag-reputacao","tag-visibilidade"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7098"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7098\/revisions"}],"predecessor-version":[{"id":21123,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7098\/revisions\/21123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/7101"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}