{"id":8981,"date":"2017-01-19T14:55:46","date_gmt":"2017-01-19T14:55:46","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8981"},"modified":"2023-06-06T09:48:01","modified_gmt":"2023-06-06T08:48:01","slug":"papel-do-roi","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/royal-paper\/","title":{"rendered":"The Role of ROI"},"content":{"rendered":"<p><strong>The Role of ROI<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7111\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2015\/05\/successsteps.jpg\" alt=\"successsteps\" width=\"981\" height=\"382\" \/><\/p>\n<p>Everything that involves an organization's operations must have a <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Retorno_sobre_o_investimento\">ROI<\/a> measurable - and this is particularly true when it comes to any marketing tool. When it comes to online marketing, the written and visual content published must be tested and measured to ensure that it is successful.<\/p>\n<p>In most cases, the longevity of a particular online marketing method is influenced by much more rapid changes than marketing methods used in the context <em>offline<\/em>. If you use content marketing in a marketing strategy, performance evaluation is the best way to determine the success of each individual content campaign or publication.<\/p>\n<p>When it comes to marketing, some of the content will be geared towards conversions (for example, the offer pages on a website), but some will be geared towards building brand awareness and reputation online (for example, your social media platforms). This is why the metrics and key measurement factors are not unique and depend to a large extent on the objectives identified and the strategy to be implemented.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dev.say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O papel do ROI Tudo o que envolva a atua\u00e7\u00e3o de uma organiza\u00e7\u00e3o deve contar com um ROI mensur\u00e1vel &#8211; e isso \u00e9 particularmente verdade quando se trata de qualquer ferramenta de marketing. Quando se trata de marketing online, o conte\u00fado escrito e visual publicado deve ser testado e medido para garantir que seja bem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[451,11,28,461],"class_list":["post-8981","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-analise","tag-marketing","tag-online","tag-roi"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8981"}],"version-history":[{"count":3,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8981\/revisions"}],"predecessor-version":[{"id":987494934,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8981\/revisions\/987494934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/8982"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}