{"id":987495580,"date":"2023-06-28T14:46:14","date_gmt":"2023-06-28T13:46:14","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987495580"},"modified":"2024-09-13T11:40:11","modified_gmt":"2024-09-13T10:40:11","slug":"o-valor-da-comunicacao-personalizada","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/the-value-of-personalized-communication\/","title":{"rendered":"O Valor da Comunica\u00e7\u00e3o Personalizada"},"content":{"rendered":"
\"Personalization\"<\/div>\n

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Comunica\u00e7\u00e3o personalizada<\/strong><\/span><\/h2>\n
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Although it depends on the communication channel selected, how it is being used and other factors to take into account, personalized communication generally means taking a piece of content or an interaction with the customer and making it more useful, targeting their interests, needs and preferences - offering them exactly what they are looking for, at the moment they are looking for it.<\/span><\/p>\n

A personalization<\/a> is not only a crucial capability, but also one that stands out, regardless of whether the organization has a digital character and an innovative business or is positioned in a sector considered traditional.<\/span><\/p>\n<\/div>\n

 <\/p>\n

Intera\u00e7\u00f5es e envolvimento<\/strong><\/span><\/h3>\n
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Increased interactions online<\/a> since the recent pandemic has raised expectations - giving consumers more exposure to personalization practices and raising the bar for most brands in the market. From the web to interactions <\/span>mobile<\/span><\/i> e presenciais, os consumidores ve\u00eam agora a personaliza\u00e7\u00e3o como a norma padr\u00e3o para o envolvimento.<\/span><\/p>\n

Personalization is especially effective in stimulating an ongoing relationship and loyalty over time. Recurring interactions create more data from which brands can design increasingly relevant experiences - creating an effect that generates lasting value for the customer.<\/span><\/p>\n

Those who lead the way in personalization also have better results for customers. Their focus on the relationship and long-term value leads to better migration between services and solutions, retention and loyalty.<\/span><\/p>\n<\/div>\n

 <\/p>\n

Vantagens competitivas<\/strong><\/span><\/h3>\n
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Brands with the fastest growth rates are much more likely to be prioritizing personalization. The research suggests that even small changes in improving customer relations create competitive advantages - and these benefits grow with maturity.<\/span><\/p>\n

The brands that get the best results from personalization approach it differently. Instead of seeing personalization only as a marketing or analytics problem, they see it as an opportunity for the entire organization. Instead of focusing only on short-term gains, they look for long-term growth factors and emphasize the value of the customer's lifetime.<\/span><\/p>\n

Podemos resumir os benef\u00edcios de uma personaliza\u00e7\u00e3o eficaz numa palavra: fideliza\u00e7\u00e3o. A comunica\u00e7\u00e3o personalizada \u00e9 especialmente adequada para promover o envolvimento repetido, criando as oportunidades para agradar aos clientes, gerando intera\u00e7\u00f5es bem-sucedidas e potenciando o neg\u00f3cio.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

  Comunica\u00e7\u00e3o personalizada Embora dependa do canal de comunica\u00e7\u00e3o selecionado, da forma como est\u00e1 a ser utilizada e de outros fatores a ter em conta, a comunica\u00e7\u00e3o personalizada significa, geralmente, abordar um conte\u00fado ou uma intera\u00e7\u00e3o com o cliente e torn\u00e1-lo mais \u00fatil, direcionado para os seus interesses, necessidades e prefer\u00eancias – oferecendo-lhe exatamente o […]<\/p>\n","protected":false},"author":4,"featured_media":987495591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[10],"class_list":["post-987495580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-comunicacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987495580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987495580"}],"version-history":[{"count":9,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987495580\/revisions"}],"predecessor-version":[{"id":987497743,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987495580\/revisions\/987497743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/987495591"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987495580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987495580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987495580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}