{"id":987496030,"date":"2023-08-31T09:29:56","date_gmt":"2023-08-31T08:29:56","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987496030"},"modified":"2024-09-04T11:17:56","modified_gmt":"2024-09-04T10:17:56","slug":"o-papel-do-marketing-de-exportacao","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/the-role-of-export-marketing\/","title":{"rendered":"O Importante Papel do Marketing de Exporta\u00e7\u00e3o"},"content":{"rendered":"

\"Export<\/p>\n

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Marketing de exporta\u00e7\u00e3o<\/strong><\/span><\/h2>\n

A globaliza\u00e7\u00e3o e o com\u00e9rcio online contribu\u00edram para o recente aumento do com\u00e9rcio internacional. O que antes s\u00f3 era poss\u00edvel para as grandes empresas est\u00e1 agora acess\u00edvel a PME e empreendedores. Os produtos e servi\u00e7os podem mais facilmente adquirir uma dimens\u00e3o internacional a custos reduzidos, tornando a expans\u00e3o e a externaliza\u00e7\u00e3o de neg\u00f3cio uma op\u00e7\u00e3o vi\u00e1vel. Mas muitas empresas n\u00e3o compreendem ainda os benef\u00edcios da aposta num neg\u00f3cio global no seu setor e, mesmo as que compreendem, podem ter dificuldade em saber por onde come\u00e7ar, o que atribui relev\u00e2ncia ao marketing de exporta\u00e7\u00e3o.<\/p>\n

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Definition of export marketing<\/strong><\/span><\/h3>\n

Exporting is the practice whereby a company sells products or services to a foreign country. The products are produced or distributed from the country of origin to buyers in international geographies. But there is a difference between products that are available to foreign countries and products that are marketed specifically to foreign customers. This is where the importance of a marketing plan<\/a> export.<\/p>\n

As empresas duplicam ou triplicam frequentemente os seus produtos, expandindo as suas vendas a n\u00edvel internacional. Mas n\u00e3o se pode partir do princ\u00edpio de que os mercados estrangeiros estar\u00e3o interessados na mesma oferta que os clientes locais. As diferen\u00e7as culturais, os custos de transporte e o tempo de tr\u00e2nsito e as pol\u00edticas comerciais internacionais, contribuem para uma barreira de comunica\u00e7\u00e3o de marketing entre os fornecedores e o seu p\u00fablico.<\/p>\n

It is necessary to know the buying behavior, interests and needs of foreign customers. All of this can be addressed in a export marketing<\/a>It is designed to define a specific strategy that can be used to make the product available and attractive internationally.<\/p>\n

A \u00fanica diferen\u00e7a entre um plano de marketing de exporta\u00e7\u00e3o e um plano de marketing normal \u00e9 a localiza\u00e7\u00e3o da interven\u00e7\u00e3o. O mesmo tipo de pesquisa de mercado realizada para obter um diagn\u00f3stico de um mercado dom\u00e9stico ideal, dever\u00e1 ser realizado a uma escala internacional.<\/p>\n

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Foreign market selection<\/strong><\/span><\/h3>\n

The first and most obvious step in building an export marketing plan is selecting a market. Although this is the \"simplest\" step, it is also the most important. Although each country is different, many cultural differences and buying behaviors can be attributed to the continents as a whole. Once you have selected a continent, focus your research on the top three locations of your choice. This should give you more information about the country where you should sell.<\/p>\n

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Research into natural conditions<\/strong><\/h4>\n

The relevance of this factor will depend very much on the product you are selling. Information such as the climate, the size of the territory, the environment, ease of mobility and various other factors will all contribute to the success of your international expansion.<\/p>\n

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Socio-economic research<\/strong><\/span><\/h4>\n

Your offer must correspond to the socio-economic demographics of the region you want to sell to. The quality of the materials you use to create your product, for example, may have to be adjusted on an international market to adapt to the reference prices and quality of products abroad.<\/p>\n

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Competitive landscape<\/strong><\/span><\/h4>\n

This is the only area where competition is positive. International business has been around for hundreds of years - any profitable international business venture that has a promising return has already been tested. So you can use the density of competition in a foreign country to determine whether or not it is a profitable industry.<\/p>\n

Make sure that your research into the density of competition includes research into local companies in the foreign country, as well as international companies.<\/p>","protected":false},"excerpt":{"rendered":"

    Marketing de exporta\u00e7\u00e3o A globaliza\u00e7\u00e3o e o com\u00e9rcio online contribu\u00edram para o recente aumento do com\u00e9rcio internacional. O que antes s\u00f3 era poss\u00edvel para as grandes empresas est\u00e1 agora acess\u00edvel a PME e empreendedores. Os produtos e servi\u00e7os podem mais facilmente adquirir uma dimens\u00e3o internacional a custos reduzidos, tornando a expans\u00e3o e a […]<\/p>\n","protected":false},"author":4,"featured_media":987496033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[10,326,11,71],"class_list":["post-987496030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-comunicacao","tag-internacionalizacao","tag-marketing","tag-pr"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987496030"}],"version-history":[{"count":6,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496030\/revisions"}],"predecessor-version":[{"id":987497361,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496030\/revisions\/987497361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/987496033"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987496030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987496030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987496030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}