{"id":987496137,"date":"2023-11-29T11:05:53","date_gmt":"2023-11-29T10:05:53","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987496137"},"modified":"2024-09-04T12:48:15","modified_gmt":"2024-09-04T11:48:15","slug":"o-segredo-do-employer-branding","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/the-secret-of-employer-branding\/","title":{"rendered":"Saiba o segredo do Employer Branding"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-987496138 size-large\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2023\/11\/SuccessStepsv2-1024x535.png\" alt=\"Employer Branding\" width=\"1024\" height=\"535\" srcset=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2023\/11\/SuccessStepsv2-1024x535.png 1024w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2023\/11\/SuccessStepsv2-980x512.png 980w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2023\/11\/SuccessStepsv2-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Faced with an increasingly competitive industry, it is important to know the strategies of <a href=\"https:\/\/dev.say-u.pt\/en\/what-is-an-employer-brand\/\">employer branding<\/a> that contribute to the success of any business. However, many companies recognize the difficulty in finding the strategies that best suit their profile.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Aligning strategy with organizational needs<\/strong><\/h3>\n<p>An effective strategy will determine the needs of your business in the short and long term. To do this, you need to answer certain questions:<\/p>\n<ul>\n<li>What objectives will your business be pursuing over the next 12 to 36 months?<\/li>\n<li>What new products and services are on the agenda?<\/li>\n<li>What talent gaps could prevent you from fulfilling your obligations to clients?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Setting action objectives<\/strong><\/h3>\n<p>Uma estrat\u00e9gia de employer <a href=\"https:\/\/blog.hubspot.com\/marketing\/branding#:~:text=Branding%20is%20the%20process%20of,design%2C%20or%20tone%20of%20voice.\">branding<\/a> deve ajudar um neg\u00f3cio a atingir os seus objetivos ou ultrapassar dificuldades, e dever\u00e1 estabelecer objetivos de a\u00e7\u00e3o para garantir que tal aconte\u00e7a.<\/p>\n<p>Although each business must establish its own recruitment objectives, well-designed objectives will always have some common characteristics, for example:<\/p>\n<ul>\n<li>Identify a specific objective that the company must achieve;<\/li>\n<li>Establish metrics and adjust them over time;<\/li>\n<li>Establish resources, a content calendar and deadlines.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Establish a measurement plan<\/strong><\/h3>\n<p>A measurement plan will ensure that you have all the data you need to make an informed decision, and answering the following questions will help you figure out which measurement plan you should adopt:<\/p>\n<ul>\n<li>What kind of data will you extract?<\/li>\n<li>How will you extract this data?<\/li>\n<li>How often will you measure them?<\/li>\n<li>How will you analyze this data to discover new perspectives and opportunities?<\/li>\n<li>How will you report your findings to your <em>stakeholers<\/em>?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Create <em>personas<\/em> of target candidates<\/strong><\/h3>\n<p>A <em>persona<\/em> is a representation of your ideal candidate, developed to help companies better understand the candidates they are looking for. This process provides insight into why candidates seek and accept, or decline, a new position.<\/p>\n<p>The <em>personas<\/em> Candidate interviews require first-hand feedback from potential employees, so you'll need to conduct a few interviews to get the information you need. Recent hires can also provide valuable information, so make sure you include them in your interview program. It's important to gather as much information as possible, and it can be useful to divide the interview template into segments:<\/p>\n<ul>\n<li><strong><em>The basic principles<\/em><\/strong>job title, salary and qualification criteria;<\/li>\n<li><strong><em>The base<\/em><\/strong>: education, work history, specific skills;<\/li>\n<li><strong><em>The person<\/em><\/strong>personal goals and interests, motivations.<\/li>\n<\/ul>\n<p>These are just a few examples of employer branding strategies that you can apply in your business, so you should do so consciously and choose the ones that best suit your profile and objectives.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Perante uma ind\u00fastria cada vez mais competitiva, \u00e9 relevante conhecer as estrat\u00e9gias de employer branding que contribuem para o sucesso de qualquer neg\u00f3cio. Contudo, muitas empresas reconhecem a dificuldade em encontrar as estrat\u00e9gias que melhor se adequam ao seu perfil. &nbsp; Alinhar a estrat\u00e9gia com as necessidades organizacionais Uma estrat\u00e9gia eficaz ir\u00e1 determinar as [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":987496139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[2870,2768,918,2672],"class_list":["post-987496137","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-corporate-success","tag-employer-brand","tag-employer-branding","tag-estrategias"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987496137"}],"version-history":[{"count":4,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496137\/revisions"}],"predecessor-version":[{"id":987497379,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496137\/revisions\/987497379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/987496139"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987496137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987496137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987496137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}