{"id":987498167,"date":"2025-01-20T12:24:13","date_gmt":"2025-01-20T11:24:13","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987498167"},"modified":"2025-07-08T14:01:11","modified_gmt":"2025-07-08T13:01:11","slug":"say-trends-tendencias-de-comunicacao-para-2025","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/en\/say-trends-tendencias-de-comunicacao-para-2025\/","title":{"rendered":"Trends: Tend\u00eancias de comunica\u00e7\u00e3o para 2025\u00a0"},"content":{"rendered":"<h1><span class=\"TextRun Highlight SCXW8640748 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW8640748 BCX8\"><img alt=\"\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-987498761\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2025\/01\/admin-ajax-20.png\" alt=\"\" width=\"720\" height=\"450\" srcset=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2025\/01\/admin-ajax-20.png 720w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2025\/01\/admin-ajax-20-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/span><\/span><\/h1>\n<h1><\/h1>\n<h3><strong><span class=\"TextRun SCXW32641212 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32641212 BCX8\"> Um <\/span><span class=\"NormalTextRun SCXW32641212 BCX8\">g<\/span><span class=\"NormalTextRun SCXW32641212 BCX8\">uia <\/span><span class=\"NormalTextRun SCXW32641212 BCX8\">e<\/span><span class=\"NormalTextRun SCXW32641212 BCX8\">ssencial : Tend\u00eancias de comunica\u00e7\u00e3o para 2025<\/span><\/span><\/strong><\/h3>\n<p><span class=\"NormalTextRun SCXW11038432 BCX8\">Num mercado em constante metamorfose, \u00e9 necess\u00e1rio saber adaptar-se<\/span> <span class=\"NormalTextRun SCXW11038432 BCX8\">e conh<\/span><span class=\"NormalTextRun SCXW11038432 BCX8\">e<\/span><span class=\"NormalTextRun SCXW11038432 BCX8\">cer as tend\u00eancias de comunica\u00e7\u00e3o que o esperam em 2025<\/span><span class=\"NormalTextRun SCXW11038432 BCX8\">. A <a href=\"https:\/\/www.linkedin.com\/pulse\/futuro-da-comunica%C3%A7%C3%A3o-corporativa-estat%C3%ADsticas-zwr9f\/\">comunica\u00e7\u00e3o<\/a> tem-se alterado de forma significativa ao longo dos tempos e a evolu\u00e7\u00e3o tecnol\u00f3gica teve um grande peso nes<\/span><span class=\"NormalTextRun SCXW11038432 BCX8\">t<\/span><span class=\"NormalTextRun SCXW11038432 BCX8\">a modifica<\/span><span class=\"NormalTextRun SCXW11038432 BCX8\">\u00e7<\/span><span class=\"NormalTextRun SCXW11038432 BCX8\">\u00e3o. <\/span><span class=\"NormalTextRun SCXW11038432 BCX8\">Neste artigo conhecer\u00e1 as tend\u00eancias que se <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11038432 BCX8\">prev<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW11038432 BCX8\">\u00eam<\/span><span class=\"NormalTextRun SCXW11038432 BCX8\"> no mundo da Comunica\u00e7\u00e3o para 2025.<\/span><\/p>\n<h3><strong><span class=\"TextRun SCXW105546116 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105546116 BCX8\">Uma <\/span><span class=\"NormalTextRun SCXW105546116 BCX8\">e<\/span><span class=\"NormalTextRun SCXW105546116 BCX8\">ra <\/span><span class=\"NormalTextRun SCXW105546116 BCX8\">d<\/span><span class=\"NormalTextRun SCXW105546116 BCX8\">igital<\/span><\/span><span class=\"EOP SCXW105546116 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/h3>\n<p><span data-contrast=\"auto\">Cerca de 80% dos consumidores, segundo a McKinsey &amp; Company, exigem uma comunica\u00e7\u00e3o digital personalizada em perman\u00eancia com as empresas. Para se manter numa posi\u00e7\u00e3o de sucesso no mundo da comunica\u00e7\u00e3o, \u00e9 essencial conhecer as seguintes tend\u00eancias de comunica\u00e7\u00e3o:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Plataformas geridas por IA<\/span><\/b><\/li>\n<\/ul>\n<p>Prev\u00ea-se um aumento da automatiza\u00e7\u00e3o dos processos de comunica\u00e7\u00e3o, e desta forma, os clientes mostrar-se-\u00e3o mais satisfeitos com a rapidez das respostas e personaliza\u00e7\u00e3o das mesmas.\u00a0<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><b><span data-contrast=\"auto\">Empresa inteligente<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/dev.say-u.pt\/o-futuro-da-inteligencia-artificial-nas-organizacoes\/\">Atrav\u00e9s da IA<\/a>, em 2025 ser\u00e1 poss\u00edvel ter na sua empresa uma melhor fluidez de dados e conex\u00f5es de algoritmos, analisados em tempo real. Assim, ser\u00e1 mais f\u00e1cil adaptar-se aos comportamentos dos clientes, bem como antecipar problemas e resolv\u00ea-los mais rapidamente. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><b><span data-contrast=\"auto\">A experi\u00eancia do <\/span><\/b><b><i><span data-contrast=\"auto\">stakeholder<\/span><\/i><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Os clientes est\u00e3o cada vez mais exigentes e o mercado mais competitivo. \u00c9 crucial saber destacar-se na experi\u00eancia entregue aos seus clientes. Esta deve ser:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Hiperpersonalizada;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Flu\u00edda;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Memor\u00e1vel;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">De qualidade consistente.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Com a IA, torna-se mais f\u00e1cil identificar e aplicar este tipo de experi\u00eancias, a partir de uma an\u00e1lise dos dados recolhidos de forma mais aprofundada.\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Transpar\u00eancia e autenticidade<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Contudo, numa era cada vez mais mecanizada, produzida e fria, mostra-se crucial a inclus\u00e3o destes dois fatores que aproximam os clientes da empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Seguindo os dados apresentados pela Edelman Trust Barometer, cerca de 80% dos consumidores confiam mais em empresas que s\u00e3o transparentes quanto \u00e0s suas pr\u00e1ticas e pol\u00edticas.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Consci\u00eancia ambiental<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Mas para conquistar os <\/span><i><span data-contrast=\"auto\">stakeholders<\/span><\/i><span data-contrast=\"auto\">, ser transparente n\u00e3o chega.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A responsabilidade ambiental tornou-se, nos \u00faltimos anos, um verdadeiro foco de interesse, especialmente entre os mais jovens. Empresas que queiram captar o olhar e criar liga\u00e7\u00f5es fortes com uma gera\u00e7\u00e3o mais jovem, devem responder \u00e0s demandas deste novo paradigma clim\u00e1tico. Desta forma, valorizam a sua reputa\u00e7\u00e3o e atraem clientes que tenham esses mesmos valores vincados.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aten\u00e7\u00e3o: N\u00e3o \u00e9 <\/span><i><span data-contrast=\"auto\">greenwashing.<\/span><\/i><span data-contrast=\"auto\"> Os neg\u00f3cios amigos do ambiente t\u00eam se mostrado bons neg\u00f3cios, ao longo do tempo.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Resili\u00eancia durante tempos incertos<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Os conflitos pol\u00edticos e econ\u00f3micos de 2024 dificilmente se dissipar\u00e3o em 2025.\u00a0 O mundo, no geral, mostra-se incerto e s\u00e3o nestas condi\u00e7\u00f5es onde as empresas se desenvolvem ao longo do seu percurso. \u00c9 necess\u00e1rio mostrar resili\u00eancia e flexibilidade numa era de incerteza, ou seja, ter a capacidade de se adaptar e responder ao inesperado.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ao conhecer o que o aguarda em 2025, poder\u00e1 defender-se e antecipar-se, passando \u00e0 frente dos seus concorrentes e criar mensagens que ecoem junto do seu p\u00fablico-alvo. Desta forma, o sucesso ser\u00e1 garantido.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um guia essencial : Tend\u00eancias de comunica\u00e7\u00e3o para 2025 Num mercado em constante metamorfose, \u00e9 necess\u00e1rio saber adaptar-se e conhecer as tend\u00eancias de comunica\u00e7\u00e3o que o esperam em 2025. A comunica\u00e7\u00e3o tem-se alterado de forma significativa ao longo dos tempos e a evolu\u00e7\u00e3o tecnol\u00f3gica teve um grande peso nesta modifica\u00e7\u00e3o. Neste artigo conhecer\u00e1 as tend\u00eancias [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":987497979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[2459,838,122],"class_list":["post-987498167","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-comunicacao-b2b","tag-stakeholders","tag-tendencias"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987498167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987498167"}],"version-history":[{"count":9,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987498167\/revisions"}],"predecessor-version":[{"id":987499234,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987498167\/revisions\/987499234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media\/987497979"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987498167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987498167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987498167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}