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O InterComm Report \u2013 B2B Communication Trends in Global Businesses (InterComm) apresenta um retrato sobre o papel da Comunica\u00e7\u00e3o na constru\u00e7\u00e3o e gest\u00e3o de rela\u00e7\u00f5es com os stakeholders das organiza\u00e7\u00f5es portuguesas que t\u00eam um foco na venda a outras empresas – Business-to-Business (B2B) e neg\u00f3cios internacionais relevantes. Para al\u00e9m de um estudo que identifica tend\u00eancias, o InterComm pretende, tamb\u00e9m, ajudar \u00e0 reflex\u00e3o e a\u00e7\u00e3o, salientando caminhos de resposta a desafios atuais e futuros.<\/p>\n
O contexto em que vivemos e que n\u00e3o sabemos ao certo quando mudar\u00e1, tornou evidente que \u00e9 tempo para que a gest\u00e3o de topo compreenda qual o contributo da Comunica\u00e7\u00e3o na competitividade das empresas.<\/p>\n
O neg\u00f3cio das organiza\u00e7\u00f5es B2B assenta maioritariamente em rela\u00e7\u00f5es entre diferentes interlocutores e a Comunica\u00e7\u00e3o tem um papel essencial, que acrescenta valor \u00e0 organiza\u00e7\u00e3o, tornando-a mais competitiva. Para possa contribuir efetivamente para esse objetivo, ter\u00e1 de ser vista como uma fun\u00e7\u00e3o que n\u00e3o se subsume \u00e0 comunica\u00e7\u00e3o comercial ou t\u00e9cnica, sendo guiada por processos de mapeamento e gest\u00e3o de stakeholders, sempre os objetivos de neg\u00f3cio em mente.<\/p>\n
Sim, \u00e9 poss\u00edvel uma empresa sobreviver sem comunicar. Mas, esta ser\u00e1 mais eficiente e rent\u00e1vel se gerir os processos de comunica\u00e7\u00e3o de forma planeada e intencional.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.4.8″ header_text_color=”#db8a1a” custom_padding=”|||30px|false|false”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”on|on|on” _builder_version=”4.4.8″ min_height=”300px” custom_padding=”0px||10px||false|false” disabled=”on”][et_pb_column type=”1_5″ _builder_version=”4.4.8″ border_width_all=”2px” border_color_all=”#af90c5″][et_pb_text _builder_version=”4.4.8″ text_text_color=”#db8a1a” custom_padding=”20px|20px|20px|20px|true|true”]<\/p>\n
A Comunica\u00e7\u00e3o \u00e9 vista como uma fun\u00e7\u00e3o instrumental, dando suporte \u00e0 equipa comercial.<\/p>\n
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Para a maioria das empresas \u201cComunica\u00e7\u00e3o\u201d significa apenas \u201cComunica\u00e7\u00e3o Comercial\u201d (ou de Neg\u00f3cio).<\/p>\n
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Comunica\u00e7\u00e3o B2B – combina\u00e7\u00e3o de 3 tipos\/n\u00edveis de comunica\u00e7\u00e3o
– Institucional
– T\u00e9cnica
– Comercial<\/p>\n
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Os resultados apontam a necessidade urgente de olhar de forma diferenciada os investimentos em Rela\u00e7\u00f5es
P\u00fablicas\/Comunica\u00e7\u00e3o Corporativa.<\/p>\n
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As empresas declararam que para serem mais competitivas neste novo \u201cnormal\u201d \u00e9 necess\u00e1rio antecipar e implementar novas solu\u00e7\u00f5es que v\u00e3o al\u00e9m da \u201ccomunica\u00e7\u00e3o empresarial\u201d.<\/p>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.4.8″ background_image=”https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/03\/b2b-bbc-2.png”][et_pb_text _builder_version=”4.4.8″ min_height=”500px” min_height_tablet=”500px” min_height_phone=”300px” min_height_last_edited=”on|phone” height=”500px” height_tablet=”500px” height_phone=”300px” height_last_edited=”on|phone”][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.4.8″][et_pb_column type=”3_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″ text_text_color=”#000000″ text_font_size=”20px”]<\/p>\n
O InterComm Report \u2013 B2B Communication Trends in Global Businesses (InterComm) apresenta um retrato sobre o papel da Comunica\u00e7\u00e3o na constru\u00e7\u00e3o e gest\u00e3o de rela\u00e7\u00f5es com os stakeholders das organiza\u00e7\u00f5es portuguesas que t\u00eam um foco na venda a outras empresas – Business-to-Business (B2B) e neg\u00f3cios internacionais relevantes. Para al\u00e9m de um estudo que identifica tend\u00eancias, o InterComm pretende, tamb\u00e9m, ajudar \u00e0 reflex\u00e3o e a\u00e7\u00e3o, salientando caminhos de resposta a desafios atuais e futuros.<\/p>\n
O contexto em que vivemos e que n\u00e3o sabemos ao certo quando mudar\u00e1, tornou evidente que \u00e9 tempo para que a gest\u00e3o de topo compreenda qual o contributo da Comunica\u00e7\u00e3o na competitividade das empresas.<\/p>\n
O neg\u00f3cio das organiza\u00e7\u00f5es B2B assenta maioritariamente em rela\u00e7\u00f5es entre diferentes interlocutores e a Comunica\u00e7\u00e3o tem um papel essencial, que acrescenta valor \u00e0 organiza\u00e7\u00e3o, tornando-a mais competitiva. Para possa contribuir efetivamente para esse objetivo, ter\u00e1 de ser vista como uma fun\u00e7\u00e3o que n\u00e3o se subsume \u00e0 comunica\u00e7\u00e3o comercial ou t\u00e9cnica, sendo guiada por processos de mapeamento e gest\u00e3o de stakeholders, sempre os objetivos de neg\u00f3cio em mente.<\/p>\n
Sim, \u00e9 poss\u00edvel uma empresa sobreviver sem comunicar. Mas, esta ser\u00e1 mais eficiente e rent\u00e1vel se gerir os processos de comunica\u00e7\u00e3o de forma planeada e intencional.<\/p>\n
[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/v_dmnEg9Vbc” _builder_version=”4.4.8″][\/et_pb_video][et_pb_video src=”https:\/\/youtu.be\/zq9TNUaWzvo” _builder_version=”4.4.8″][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.8″][et_pb_image src=”https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/04\/report.png” title_text=”report” url=”\/wp-content\/uploads\/2021\/04\/ABRIL2021InterComm_Report_B2B.pdf” url_new_window=”on” align=”center” module_id=”report” _builder_version=”4.4.8″][\/et_pb_image][et_pb_image src=”https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/04\/infografias.png” title_text=”infografias” url=”\/wp-content\/uploads\/2021\/04\/infografia_InterComm.pdf” url_new_window=”on” align=”center” module_id=”infografia” _builder_version=”4.4.8″][\/et_pb_image][et_pb_image src=”https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/04\/press-release.png” title_text=”press-release” url=”\/pressrelease\/” align=”center” module_id=”press-release” _builder_version=”4.4.8″][\/et_pb_image][et_pb_image src=”https:\/\/dev.say-u.pt\/wp-content\/uploads\/2021\/04\/Intercomm-Nos-Media.png” title_text=”Intercomm Nos Media” url=”\/category\/nosmedia\/” align=”center” module_id=”nos-media” _builder_version=”4.4.8″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
INTERCOMM REPORT B2BO InterComm Report \u2013 B2B Communication Trends in Global Businesses (InterComm) apresenta um retrato sobre o papel da Comunica\u00e7\u00e3o na constru\u00e7\u00e3o e gest\u00e3o de rela\u00e7\u00f5es com os stakeholders das organiza\u00e7\u00f5es portuguesas que t\u00eam um foco na venda a outras empresas – Business-to-Business (B2B) e neg\u00f3cios internacionais relevantes. Para al\u00e9m de um estudo que […]<\/p>\n","protected":false},"author":1,"featured_media":17962,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-17772","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/pages\/17772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/comments?post=17772"}],"version-history":[{"count":25,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/pages\/17772\/revisions"}],"predecessor-version":[{"id":18153,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/pages\/17772\/revisions\/18153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/media\/17962"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/media?parent=17772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}