{"id":987496060,"date":"2023-10-02T09:27:06","date_gmt":"2023-10-02T08:27:06","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987496060"},"modified":"2024-09-04T11:41:38","modified_gmt":"2024-09-04T10:41:38","slug":"estrategias-de-rp-aplicadas-a-empresas-tecnologicas","status":"publish","type":"post","link":"https:\/\/dev.say-u.pt\/fr\/strategies-de-rp-appliquees-aux-entreprises-technologiques\/","title":{"rendered":"Relations publiques pour les entreprises FinTech, B2B et SaaS"},"content":{"rendered":"<p><a href=\"https:\/\/https:\/\/dev.say-u.pt\/category\/moversshakers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-987496062 size-large\" src=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2023\/10\/MoversandShakersv2-1024x535.png\" alt=\"FinTech\" width=\"1024\" height=\"535\" srcset=\"https:\/\/dev.say-u.pt\/wp-content\/uploads\/2023\/10\/MoversandShakersv2-1024x535.png 1024w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2023\/10\/MoversandShakersv2-980x512.png 980w, https:\/\/dev.say-u.pt\/wp-content\/uploads\/2023\/10\/MoversandShakersv2-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-contrast=\"none\">La comp\u00e9titivit\u00e9 du march\u00e9 oblige les entreprises \u00e0 adopter des strat\u00e9gies sp\u00e9cifiques afin d'am\u00e9liorer leur positionnement.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3><em><strong>Technologie financi\u00e8re<\/strong><\/em><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">L'un des exemples d'entreprises technologiques qui adoptent des strat\u00e9gies de relations publiques (RP) est celui des entreprises du secteur de la sant\u00e9. <a href=\"https:\/\/dev.say-u.pt\/fr\/financas-e-servicos-financeiros-um-exemplo-de-sucesso\/\">Financier<\/a>plus pr\u00e9cis\u00e9ment,<\/span><i><span data-contrast=\"none\"> technologie financi\u00e8re<\/span><\/i><span data-contrast=\"none\"> ou FinTech<\/span><span data-contrast=\"none\">Ces entreprises cherchent \u00e0 am\u00e9liorer et \u00e0 automatiser leurs services. L'\u00e9volution de l'utilisation des nouvelles technologies, en particulier l'internet et les appareils mobiles, a entra\u00een\u00e9 un changement consid\u00e9rable sur le march\u00e9. Les t\u00e2ches financi\u00e8res qui relevaient auparavant de la responsabilit\u00e9 de grandes entreprises peuvent d\u00e9sormais facilement faire partie de la vie bancaire et financi\u00e8re quotidienne des gens.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Le cas de l'entreprise <\/span><a href=\"https:\/\/www.chargebee.com\/\"><span data-contrast=\"none\">Chargebee<\/span><\/a><span data-contrast=\"none\"> se compose d'un <\/span><i><span data-contrast=\"none\">technologie financi\u00e8re<\/span><\/i><span data-contrast=\"none\"> qui aide les particuliers et les petites entreprises \u00e0 automatiser et \u00e0 g\u00e9rer leurs factures, abonnements et autres. En offrant ce type de service, <\/span><span data-contrast=\"none\">Chargebee<\/span><span data-contrast=\"none\"> a cherch\u00e9 des strat\u00e9gies de relations publiques pour communiquer ce type d'information \u00e0 grande \u00e9chelle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Entreprises B2B et SaaS<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">Les strat\u00e9gies de gestion des talents et de planification des \u00e9quipes peuvent \u00e9galement \u00eatre appliqu\u00e9es aux entreprises. <a href=\"https:\/\/dev.say-u.pt\/fr\/comm2b-uma-comunidade-business-to-business\/\">B2B<\/a> (<\/span><i><span data-contrast=\"none\">Commerce interentreprises<\/span><\/i><span data-contrast=\"none\">) e <a href=\"https:\/\/www.salesforce.com\/saas\/\">SaaS<\/a> (<\/span><i><span data-contrast=\"none\">Logiciel en tant que service<\/span><\/i><span data-contrast=\"none\">). Dans le cas des soci\u00e9t\u00e9s SaaS, elles fournissent un service dans lequel votre <\/span><i><span data-contrast=\"none\">logiciel<\/span><\/i><span data-contrast=\"none\"> est mis en \u0153uvre dans le <\/span><i><span data-contrast=\"none\">nuage<\/span><\/i><span data-contrast=\"none\"> Ce type de mod\u00e8le est tr\u00e8s attrayant pour diff\u00e9rents segments d'entreprises - des PME aux grandes entreprises - en raison de son caract\u00e8re pratique. Par exemple, des entreprises telles que <\/span><a href=\"https:\/\/recruitee.com\/nl?utm_term=recruitee&amp;utm_campaign=G_NL_Search_brand&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=2664385530&amp;hsa_cam=1471305046&amp;hsa_grp=62732702531&amp;hsa_ad=344905949643&amp;hsa_src=g&amp;hsa_tgt=kwd-305006701568&amp;hsa_kw=recruitee&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjw9fqnBhDSARIsAHlcQYSjQIhNes6Ef92qv9NiUifuE15yspRt9m5I9NOcNNt8VOgEPvBlPcYaAtxfEALw_wcB\"><span data-contrast=\"none\">Recrut\u00e9<\/span><\/a><span data-contrast=\"none\"> utiliser les services SaaS RH, en d'autres termes, ils ont une <\/span><i><span data-contrast=\"none\">logiciel<\/span><\/i><span data-contrast=\"none\"> qui facilite le processus de recrutement de nouveaux employ\u00e9s. Ce type de service a permis \u00e0 l'entreprise de devenir un leader sur le march\u00e9, tout en consolidant une pr\u00e9sence m\u00e9diatique importante afin d'\u00e9tendre et de communiquer ses solutions. Gr\u00e2ce aux relations publiques, des entreprises telles que <\/span><span data-contrast=\"none\">Recrut\u00e9<\/span><span data-contrast=\"none\"> ont la possibilit\u00e9 de renforcer leur position sur le march\u00e9 en devenant une entreprise digne de confiance et en s'implantant sur le march\u00e9. <\/span><i><span data-contrast=\"none\">leader d'opinion<\/span><\/i><span data-contrast=\"none\"> en fournissant des informations pertinentes et sp\u00e9cialis\u00e9es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Le marketing des relations publiques occupe une position pertinente par rapport \u00e0 la t\u00e2che qui consiste \u00e0 mettre en \u00e9vidence et \u00e0 rehausser le profil de certaines entreprises, ainsi qu'\u00e0 pr\u00e9senter les r\u00e9ponses qu'elles apportent pour r\u00e9soudre les d\u00e9fis identifi\u00e9s sur le march\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; A competitividade do mercado exige por parte das empresas a ado\u00e7\u00e3o de estrat\u00e9gias espec\u00edficas com o objetivo de elevar o seu posicionamento. &nbsp; Financial Technology &nbsp; Um dos exemplos de empresas tecnol\u00f3gicas que adotam estrat\u00e9gias de Rela\u00e7\u00f5es P\u00fablicas (RP) consiste em empresas da \u00e1rea Financeira, mais especificamente, financial technology ou FinTech, que procuram melhorar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":987496061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[467,2851,2850,2849,2852,71],"class_list":["post-987496060","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-b2b","tag-brandawareness","tag-fintech","tag-publicrelations","tag-saas","tag-pr"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/posts\/987496060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/comments?post=987496060"}],"version-history":[{"count":5,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/posts\/987496060\/revisions"}],"predecessor-version":[{"id":987497368,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/posts\/987496060\/revisions\/987497368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/media\/987496061"}],"wp:attachment":[{"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/media?parent=987496060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/categories?post=987496060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.say-u.pt\/fr\/wp-json\/wp\/v2\/tags?post=987496060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}