#SayUIsTurning15 | 15 years of communication: now what?

#SayUIsTurning15 | 15 years of communication: now what?

News Of The World ©IMDb “For many years I rode on horseback in the sun, rain, and wind to read news to people who didn’t have newspapers or couldn’t read. I believe that information is essential for everyone.” – Capitão Jefferson Kyle Kidd  15 anos...
#SayUIsTurning15 | PR as Perception

#SayUIsTurning15 | PR as Perception

Billions  ©Showtime “Venture Capitalists are just hedge fund managers who can quote the Tibetan Book Of The Dead.” – Taylor Mason   A perceção é um aspeto crucial das Relações Públicas (RP).   Refere-se à forma como os indivíduos e os grupos veem uma...
#SayUIsTurning15 | PR as a Strategy

#SayUIsTurning15 | PR as a Strategy

Scandal ©ABC “If it doesn’t work, it doesn’t work. But you have to try, because if you try, if you leap and you try, and it doesn’t work out, it’s not on you.” – Olivia Pope   A Relações Públicas como estratégia é um aspeto crucial do sucesso de qualquer visão...
#SayUIsTurning15 | PR as Influence

#SayUIsTurning15 | PR as Influence

MadMen ©AMC “Make it simple, but significant.” – Don Draper   O conceito de influência surge como uma ferramenta poderosa no mundo das Relações Públicas.   Refere-se à prática de estabelecer parcerias com indivíduos influentes para promover...