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SayU conquista território com a Once Upon a Brand
Jan 2, 2025

SayU conquista território com a Once Upon a Brand

A SayU Consulting, consultora de marketing de comunicação especializada em mercados globais, consolidou a parceria com a Once Upon a Brand para o desenho de uma solução integrada que funde criatividade com estratégia. Esta parceria marca a expansão internacional ...
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How to take your product to glory

How to take your product to glory

Oct 10, 2017

How to take your product to glory A company can have a good marketing and communication plan, it can have an experienced and talented team, but if it doesn't keep its focus on its customers, it can lead to ruin. To have a quality product or service that meets...

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How innovation can play a key role in the life of a brand

How innovation can play a key role in the life of a brand

Oct 10, 2017

How innovation can play a key role in the life of a brand For a company to stay alive over time, it has to innovate. With the emergence of new technologies, brands must take the opportunity to innovate. They can't stand still in time, running the risk of...

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How can failure bring success?

How can failure bring success?

Oct 10, 2017

How can failure bring success? Fear of failure can lead people to never try new things or explore new business opportunities. Not going ahead with an idea for fear of failure is worse than failing. You have to accept the risk if you want to...

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How innovation can lead to empire building

How innovation can lead to empire building

Oct 10, 2017

How innovation can lead to building an empire The Virgin group was founded in 1970 by the launch of Virgin Records, the group's first company. It was a company where customers ordered records by email. The entrepreneurial power of Richard Branson,...

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The main key to success

Oct 10, 2017

The main key to success If there were a formula for success, everyone would achieve it. The problem is that it doesn't exist. Many companies have had to find out what their key to success is. Each one has a different name that opens different doors....

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The new Public Relations

The new Public Relations

Oct 10, 2017

The new PR With the evolution of technology, PR professionals have had to evolve the way they work. Not so long ago, for a PR person to meet someone required a substantial investment in contact...

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The stone that brings down the giant

The stone that brings down the giant

Oct 4, 2017

Marta Gonçalves, Managing Partner of Say U, in her article for Link to Leaders, explains how a communication strategy helps to build reputation, trust and credibility in start-ups. "The fact that we are close to entrepreneurs and projects...

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6 steps to achieving your goals

6 steps to achieving your goals

Oct 3, 2017

6 steps to achieving objectives Vision A company must have a well-defined vision. Employees need to know where they are going. It's a long-term proposal. For example: to be the national benchmark in online sales. Objectives These are...

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