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Say Content: A relevância de uma estratégia de conteúdo
Nov 28, 2024

Say Content: A relevância de uma estratégia de conteúdo

  A organização e marca como fonte para conteúdo original No mundo digital saturado de informação, onde a atenção do público é disputada intensamente, destacar-se da concorrência tornou-se crucial para o sucesso de qualquer organização ou marca. É aqui que ...
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A Sweet Success - Santini

A Sweet Success - Santini

Feb 15, 2017

A successful brand thinking about the consumer Success: The Santini brand has long been known by artisan ice cream lovers. Although it exists in few places in the country, due to its remarkable quality and originality of flavors, it has already conquered thousands of...

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Tell a story that sells itself

Tell a story that sells itself

Feb 14, 2017

Tell a (good) Valentine's Day story! Adults, just like children, also appreciate a good story. The difference is in the additional content and stronger emotional aspect. Storytelling, or the art of storytelling, allows a brand to achieve the...

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ColourTrip strengthens its positioning

ColourTrip strengthens its positioning

Feb 10, 2017

The tourist entertainment company ColourTrip is presenting a new positioning of its offer on the market. The strategy is based on the "GO360º" model applied by Say U Consulting to the promotion of the brand and combines a new offer with the launch of a new website and the reinforcement of...

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AGAP2IT in the top 10 of the excellence index

AGAP2IT in the top 10 of the excellence index

Feb 9, 2017

agap2IT is in the Top 10 among Large Companies in the "Index of Excellence" study, an initiative designed to reward the organizations that invest the most in human resources management and employee motivation. The consultancy was recognized in a...

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First impressions

First impressions

Feb 9, 2017

It's been five minutes since the vacancy opened and the company has already received far more applications than it expected. This is today's reality and, as such, candidates need to know how to win their place. The first step is through the CV...

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Where the maze ends and the brand begins - IKEA

Where the maze ends and the brand begins - IKEA

Feb 8, 2017

Who hasn't walked into a Swedish brand's store and instantly felt the mixed emotions of being trapped inside a decorating labyrinth and in Dreamland? IKEA, or the largest chain of materials and junk for the home, as you prefer to call it, is one of the...

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The problem of identification

The problem of identification

Feb 6, 2017

The product is a necessity, but the brand is a choice. We live in a world where there is no shortage of options, and they are growing every day. The market is not for turtles, only lions enter and remain. The challenge for brands is to be the first. Products and services...

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Capturing perfection - Instagram

Capturing perfection - Instagram

Feb 2, 2017

Launched in 2010, the multimedia network Instagram is now one of the most popular. It has the ability to make people fall in love and lust. Since it's a photo-sharing network, the challenge is to take the perfect picture: classy and at the right angle. There are tutorials you can...

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For Real Beauty - Dove

For Real Beauty - Dove

Feb 1, 2017

We think of beauty and skincare products and one of the first brands that springs to mind is DOVE. Doing the same exercise, but in the opposite way, what happens is that DOVE is also automatically associated with beauty and skincare products that are reliable and...

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