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Persona: Identificar e delimitar o cliente ideal

Persona: Identificar e delimitar o cliente ideal

Guia completo para empresas: identificar e delimitar o cliente ideal No mundo competitivo de hoje, entender o público-alvo é crucial para o sucesso de qualquer negócio, com a definição do cliente ideal a ser o ponto partida fundamental. Cliente ideal O cliente ...
What metrics should guide our choices?

What metrics should guide our choices?

In an ideal world, the financial return and the ability of all forms of communication to influence the public would be precisely calculated, and deciding marketing strategy would be simple. In reality, there are multiple, and usually imperfect, processes...

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Analysis Factors

Analysis Factors

Whether you have created your own blog on the WordPress platform, or you have used outside vendors to create a professional website, you certainly have access to daily, weekly and monthly backoffice analysis information. So you can start by analyzing...

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Addvocate

Addvocate

Addvocate provides data about the people who share the content made available through various social media platforms. This data can be invaluable for creating an effective content marketing strategy and guiding the work of the...

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The Role of ROI

The Role of ROI

The role of ROI Everything an organization does must have a measurable ROI - and this is particularly true when it comes to any marketing tool. When it comes to online marketing, the written and visual content published must be...

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Followerwonk

Followerwonk

Followerwonk analyzes followers and tweets from a Twitter account to present a range of useful information for a targeted marketing strategy. The data is broken down into graphs for a simplified graphic presentation of the information. The tool...

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How do we manage risk in our marketing plans?

How do we manage risk in our marketing plans?

Successful marketing communication plans require reaching the right audience with the right message at the right time: a small, moving target. With traditional media, organizations have managed to mitigate the risk of failure through years of trial and error...

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Metrics to evaluate

Metrics to evaluate

Metrics to evaluate When it comes to measuring the effectiveness of our marketing campaigns, it is beneficial to pay attention to the interaction generated. Interaction is a significant indicator of how effective a marketing campaign is because it takes into account how...

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Buffer

Buffer

Buffer analyzes messages and campaigns on social media platforms. It makes it possible, for example, to identify the most popular tweet or post over an extended period of time. Buffer's free plan gives you access to information...

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