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Adapting Social Media Communication

Sep 22, 2022

Communicating on social media requires some additional skills and an adaptation of style. Because social media is interactive, it requires a personal and engaging mode of writing rather than a didactic and authoritarian approach. Large organizations, but...

Constant monitoring and analysis

Sep 22, 2022

A 'golden rule' in social media is to start by listening. Listening in social media can be done through individual subscriptions and regular visits to various platforms, or by using a specialized social media monitoring app or service. There are...

Use of digital and social media

Sep 22, 2022

Public Relations uses digital and social media in many types and formats, but we can summarize some of the most typical ones. These - in addition to being the most prominent - have proven to be the most effective. Here are some examples of the use of digital and...

An Opportunity for Reciprocity

Sep 22, 2022

Today, we are witnessing the greatest evolution in the history of Public Relations. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media as well as digital communications...

The organization of social media platforms

Sep 22, 2022

In an organization, various departments manage and interact with social media platforms. These include marketing, PR or corporate communications, and sometimes IT divisions. Social Media Codes of Conduct There should be policies and guidelines...

The social media framework: risks and problems

Sep 22, 2022

Despite "self-correction" on social media channels, there are still, and always will be, major concerns about the spread of misinformation. Breaches of privacy and security, attacks by trolls and hackers, and cyberbullying occur daily. We cannot...

The social media framework: the evolution of the web

Sep 22, 2022

Quando as empresas analisam, desenvolvem e utilizam as social media, têm de ter em conta alguns fatores que são instrumentais nestes processos. Audiências Digitais A “fratura digital” é real, significando a falta de acesso à informação e à comunicação para...

The Rise of the Media

Sep 22, 2022

There are a number of fundamental features of the media that are not recent in the history of human communication. But thanks to the rise of social media, they have gained new relevance. Old attributes in new contexts The new philosophy...

The new and the old in the "new" media

Sep 22, 2022

One of the most significant changes in the media is the shift in control. It has gone from the total control of a few corporations or governments involved in broadcasting centrally produced content, to an open and...

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