SayU

U’ve got mail

Categories

Estratégias globais das empresas no Fórum Link to Portugal
Jul 8, 2025

Estratégias globais das empresas no Fórum Link to Portugal

O VIII Fórum Link to Portugal, organizado pela plataforma Portugal Agora, traz a discussão Luís Paulo Salvado, CEO da Novabase, e Filipe Nery, Founder da Lyzer. A evolução e escalabilidade dos projetos empresariais estão na agenda. A plataforma Portugal Agora, em ...
Ler mais
Less costs to speed up news coverage

Less costs to speed up news coverage

Sep 22, 2022

There are several ways in which Public Relations can help journalism and journalists in their work. Namely, by speeding up the creation of news and reducing the costs of its production through the distribution of reliable information. First of all,...

Read more
Robotic Influence on Media and Public Relations

Robotic Influence on Media and Public Relations

Sep 22, 2022

Still in its infancy, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...

Read more
Mediatization and media logic

Mediatization and media logic

Sep 22, 2022

Ao longo dos anos, as indústrias de Relações Públicas e media tornaram-se lógica e intimamente interligadas.   À primeira vista, isso pode parecer uma luta pelo poder. No entanto, este é mais um circuito de interação e influência de fluxo livre de informação....

Read more
Eurona enters Portugal to grow

Eurona enters Portugal to grow

Sep 15, 2022

● Eurona's strategy is based on a portfolio of customers coming from Eutelsat and the experience the company has in Spain ● The company's goal is to increase the number of users with 100 Mb satellite connection and open a channel with the companies...

Read more
agap2IT launches program to boost IT skills

agap2IT launches program to boost IT skills

Sep 14, 2022

agap2IT has launched the Career Boost program, aimed at professionals with some experience in the market who want to change jobs. The initiative is based on the consultancy's history of training and empowering professionals in the IT sector. Lisbon, September 14...

Read more
Mazars launches Sustainability line in Portugal

Mazars launches Sustainability line in Portugal

Sep 14, 2022

In line with Mazars' strategy on a global level, Mazars launches a Sustainability service line in the Portuguese market Maria João Vaz will lead Mazars' Sustainability area in Portugal "Excellence, experience and proximity to the client are values...

Read more
PR and media: defining and framing the agenda

PR and media: defining and framing the agenda

Aug 10, 2022

By setting and framing the agenda, PR professionals need to divert the public's attention. Not only this, but they can also use these strategies to put various topics into the public consciousness. In a sense, this is how successful PR is measured. 

Read more
Different goals, different strategies

Different goals, different strategies

Aug 10, 2022

The benefit of PR information also helps to understand how charities, NGOs or community groups can influence public agendas, even if different objectives entail different strategies. 

Read more
New expectations, solutions, and the relevance of communication

New expectations, solutions, and the relevance of communication

Aug 10, 2022

The year 2020 showed that companies are highly resilient. They were able to adapt quickly in the face of the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication properly? Considering the new expectations, solutions and the relevance of communication today.

Read more