SayU

U’ve got mail

Categories

Potenciar o crescimento com cultura, estratégia e visão
Jul 4, 2025

Potenciar o crescimento com cultura, estratégia e visão

Num contexto Business-To-Business (B2B) em constante transformação, o account-based marketing (ABM) tem-se afirmado como uma abordagem estratégica essencial para potenciar o crescimento sustentável das empresas. Esta mudança de paradigma abandona os modelos ...
Ler mais
From traditional PR to new PR 4.0

From traditional PR to new PR 4.0

Aug 9, 2022

Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by the wide range of new gadgets and the predominance of social media platforms. A path thus emerges between traditional PR and the new PR 2.0. 

Read more
The Change in Public Relations

The Change in Public Relations

Aug 3, 2022

PR professionals practice a completely different activity than they did a few years ago. They have new ways of working, new methodologies to organize, lead and manage work.

Read more
The Next Big Idea presents a guide to Web3 startups

The Next Big Idea presents a guide to Web3 startups

Aug 3, 2022

The Next Big Idea launches a guide to Web3 companies in areas such as gaming, fashion, financial asset management and social impact. They all have in common that they propose solutions supported by blockchain technology, which many consider to be "the next Internet". Lisbon, 03...

Read more
Mazars assesses global cybersecurity risks

Mazars assesses global cybersecurity risks

Jul 20, 2022

- Mazars' global cybersecurity study shows that more than half of C-suite leaders (54%) believe that cyberattacks have increased over the last year - More than a third (36%) say that a breach impacting their own company is likely as early as 2022 - No...

Read more
agap2IT launches suite of Web3 services

agap2IT launches suite of Web3 services

Jul 19, 2022

Consultant agap2IT launches set of Web3 services for global market and presents website to aggregate know-how. Experience in decentralized technologies like Smart Contracts, Defi, NFT and dApps and a specialized team are the basis for the service now...

Read more
Branding: an essential asset in B2B communication

Branding: an essential asset in B2B communication

Jul 11, 2022

Sendo, atualmente, cada vez mais difícil uma empresa Business-to-Business (B2B) diferenciar-se da sua concorrência, o branding e a construção e gestão da Marca surgiram com o intuito de destacar e dar a conhecer os atributos intangíveis de uma marca - como a...

Read more
Empowering customers

Empowering customers

Jul 11, 2022

O principal papel de uma empresa B2B é dar resposta aos seus stakeholders.   Mas há situações em que o melhor é que os clientes se representem a si mesmos e, para isso, há que capacitá-los com ferramentas úteis para que se possam expressar e interagir....

Read more
Incentives to seize opportunities

Incentives to seize opportunities

Jul 11, 2022

A disponibilização dos chamados “fundos comunitários”, nomeadamente no programa Portugal 2030, traz diversas oportunidades de investimento em instrumentos, ferramentas e pessoas necessárias à expansão e melhoria dos negócios.   Está prevista para ainda...

Read more
Brand Portugal and the Diaspora in debate

Brand Portugal and the Diaspora in debate

Jul 4, 2022

II Fórum Link to Portugal volta a trazer para a ordem do dia o debate em torno da importância da marca Portugal a nível internacional. Pedro Reis, ex-presidente da AICEP é o keynote speaker de evento organizado pela Portugal Agora que se realiza a 8 de julho,...

Read more