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Integrar a IA sem perder a autenticidade
Jun 2, 2025

Integrar a IA sem perder a autenticidade

  Inteligência Artificial e Relações Públicas: É possível automatizar a confiança? A adoção da Inteligência Artificial (IA) nas Relações-Públicas (RP) está a transformar a forma como as organizações compreendem os seus públicos, monitorizam a sua reputação ...
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B2B can also be unicorns

B2B can also be unicorns

Dec 2, 2021

B2B unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific business dimension grows. An ambition that is...

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How to get to unicorn

How to get to unicorn

Dec 2, 2021

How to become a unicorn Unicorn companies are those that reach a valuation of 1 billion dollars without being listed on the stock exchange. Given their rarity, they are called unicorns. The term was coined by Aileen Lee, the founder of Cowboy Ventures, in 2013 and there are several...

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The unicorn factory

The unicorn factory

Dec 2, 2021

Quer se lide com investidores, futuros parceiros ou potenciais clientes, ser capaz de cativar o público é uma das competências mais importantes para um empreendedor na realidade atual. Em especial para quem tenha ambição de ser um unicórnio.   Qualquer boa...

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Ambition to be a unicorn

Ambition to be a unicorn

Dec 2, 2021

Start-up pode ser definida como uma empresa inovadora em fase inicial, com grande potencial de crescimento. Start-up transmite a ideia de rápida evolução e crescimento elevado numa fase inicial do negócio, ou seja, uma visão que se transforma numa criação de um...

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Brands and Bots: Communication reinvented

Brands and Bots: Communication reinvented

Nov 4, 2021

Reinventing communication is a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will also necessarily have to be different. It is important to know the trends and the technologies designed to reach and engage...

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A Digital Content strategy

A Digital Content strategy

Nov 4, 2021

Content marketing (Digital Content strategy) is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers today are inundated with more marketing messages than ever before. This creates an environment...

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