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A pioneering study on B2B communication in global markets reveals seven trends in the actions of export-focused companies. InterComm proposes a reflection on how communication is perceived and carried out, identifying answers to current challenges and...

The InterComm study has identified the main responses to the current and future challenges of B2B communication, drawing up seven trends that will dictate the success of exporting companies. The InterComm Report - B2B Communication Trends in Global Businesses study was...

Only half of exporting companies have a communications department. This is the conclusion of a survey of Portuguese companies published by Marketeer. And the data is clear. Just over half of companies have a communications department...

Conclusions of the pioneering study on B2B Communication in global markets point to ways of reflecting on the strategic role of Communication. In a context of new challenges, it is up to Communication to create reputation, ensure trust and boost relations with...

An Intercomm study takes an X-ray of communication in B2B exporting companies, evaluating strategic communication and effective stakeholder relationship management as extremely important for national companies in adapting to the new domestic and international...

´   Qual é a importância da comunicação nas empresas B2B exportadoras? Um inquérito realizado junto do tecido empresarial português mostra que pouco mais de metade destas companhias tem um departamento de comunicação.   Além disso, não chega a 60% o total de...