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Say Friction: Os obstáculos invisíveis ao customer journey
Mar 17, 2025

Say Friction: Os obstáculos invisíveis ao customer journey

  Desvendar os desafios da Costumer Journey A jornada do cliente (customer journey) é um conceito crucial para o sucesso de qualquer negócio. Ao mapear as etapas que os clientes percorrem desde o conhecimento da marca até à compra e fidelização, as empresas ...
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Ecommerce and the future of advertising

Ecommerce and the future of advertising

Aug 7, 2019

Ecommerce Ecommerce is the fastest growing activity on mobile and the digital giants have been paying attention to this growing trend. How? Google has been expanding its ad platform for commerce and Amazon is betting more and more on...

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Bold advertising: Burger King knows what it's doing

Bold advertising: Burger King knows what it's doing

Aug 7, 2019

Burger King Boldness has always been, and will increasingly be, one of the most important characteristics of good communication campaigns, and the results speak for themselves. Let's look at an example. We know that the Burger King brand has an ancient rivalry with MacDonald's, but...

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User Experience: the future of targeted communication

User Experience: the future of targeted communication

Aug 7, 2019

User experience The term UX (User Experience) originated in the early 1990s and was developed by Don Norman - an electrical engineer - and vice-president of Apple's research group. And it's still relevant today. The UX methodology was developed with the main objective of...

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Changes in the financial business segment

Changes in the financial business segment

Aug 7, 2019

Financial segment The development of fintechs in Portugal and around the world, along with their influence on the traditional banking market, has also been the subject of much speculation. Fintechs are start-ups that use intensive technology to innovate and optimize...

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Mobile and the consumer of the future

Mobile and the consumer of the future

Aug 7, 2019

Consumer of the future According to the conclusions of the most recent report by Mary Meeker, a former Wall Street securities analyst and expert on the Internet and new technologies, on digital trends, in 2019 people will spend more time looking at their phones than...

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Social responsibility is a trend among brands

Social responsibility is a trend among brands

Aug 7, 2019

Corporate social responsibility Social responsibility has become a trendy topic in the commercial world, with more and more brands investing in social causes, adapted products and active listening to the needs of today's consumer and the...

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Mazars creates Mazars North America Alliance

Mazars creates Mazars North America Alliance

Jul 11, 2019

Mazars North America Alliance Alliance expands Mazars' presence in the region, giving clients access to 40,000 professionals worldwide 11 July 2019- Mazars, the international audit and consulting firm, today announced the creation of Mazars North America...

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Suddenly 10

Suddenly 10

Jul 10, 2019

10 years Wow! It's hard to believe that a decade has passed and that today we are celebrating our tin anniversary. Time flies when you work with passion, energy and commitment. As Confucius once said, "Choose a job you love, and you won't have to work or...

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