El Gouna FC The FootballISM platform now supports the management of El Gouna FC, Egypt's premier league soccer club. It is making the internal processes of all its departments, talent management and sports performance more efficient. The platform...


El Gouna FC The FootballISM platform now supports the management of El Gouna FC, Egypt's premier league soccer club. It is making the internal processes of all its departments, talent management and sports performance more efficient. The platform...
Ambassadors Plan In summer 2019, agap2IT develops new training programs, integrated in the Academy and carried out by its Innovation area. Aimed at undergraduate students, the Ambassadors Plan, the Summer Internships and the Academies, enable learning...
Influencer Selection Model The constant transformation in the digital market has brought about the emergence of a new key stakeholder: the social media influencers. These new agents have revolutionized the way brands strategically position their communication...
Digital Engagement Forum Adaptation of all interlocutors to digital culture, competencies and platforms in the Digital Engagement Forum GS1 Portugal - Codipor is preparing to hold the 5th edition of the Digital Engagement Forum, dedicated to the theme "Consumer Journey: The...
Influencers Did you know that 74% of consumers rely on social media to make purchasing decisions? And that 65% of the top performing Instagram posts feature products? Social media has revolutionized the role of brand ambassadors and left the...
Product Placement Many brands have been focusing their communication on the product as the protagonist of their digital content. But creativity makes the difference. The term product placement started to be recognized in the mid 1980's but this communication technique...
Brand Equity and Brand Awareness The coherence of a strong brand DNA can fuel the emotions that continuously impact your customers. A brand with a strong and inspiring identity is worth much more than just product quality, especially with...
Video content Engagement with products and services, and users' time, are increasingly limited. But did you know that video publications have 38% more engagement than other formats? Video is increasingly relevant because it is the most visual and...
The Power of Storytelling All brands have realized that telling a story is a smart move, but sometimes it's hard to make the difference between so many good stories. More than buying a product or service, consumers like it and will continue...