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Velto Renewable e Q ENERGY lançam nova parceria europeia
Mar 10, 2025

Velto Renewable e Q ENERGY lançam nova parceria europeia

Velto Renewable apresenta partceria com a Q Energy Solutions SE Madrid (Espanha) e Berlim (Alemanha), 10 de Março de 2025 - A Velto Renewables ("Velto"), um produtor de energia renovável international apoiado pelo grupo de investimento global CDPQ, anunciou hoje ...
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Brand Crisis Situation - What to do?

Brand Crisis Situation - What to do? 

May 22, 2019

Brand Crisis Situation - What to do? No company, no matter how solid, ethical or responsible, is free from being involved in a brand crisis situation. With the ease and speed with which information is disseminated these days, no...

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Starbucks: When a detail goes viral

Starbucks: When a detail goes viral

May 22, 2019

Starbucks: When a detail goes viral To the buzz that already existed around the latest season of the series "Game of Thrones" was added the fact that a modern and decontextualized disposable coffee cup appeared in one of its episodes. Although the brand did not...

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Opportunity Marketing by Marta Gonçalves

Opportunity Marketing by Marta Gonçalves

May 22, 2019

Opportunity Marketing It is no news that the interaction between brands and consumers has undergone significant changes over the past few years. The big reason for these changes has been the use of new technologies and the...

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Boyden Portugal Expanding - Meet the New Partner

Boyden Portugal Expanding - Meet the New Partner

May 15, 2019

Boyden Portugal Expanding - Meet the New Partner Bernardo Costa Macedo is Boyden Portugal's new Partner and will lead the multinational's new office in Porto. Lisbon, May 15, 2019 - Boyden Portugal is expanding. The leading multinational...

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The need to state a position by Marta Gonçalves

The need to state a position by Marta Gonçalves

May 7, 2019

The need to assert a position Brands today are faced with a complex dilemma: to assert a strong position on sensitive issues at the risk of losing part of their audience or, alternatively, to avoid taking concrete positions, not to take a stand on the issue...

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Healthier Eating - "Back to the Roots"

Healthier Eating - "Back to the Roots"

May 3, 2019

Healthier Eating - "Back to the Roots" Can we learn from previous generations to eat more healthily? Consumption of fruit and vegetables most important for the senior group The group with the lowest weight of fruit and vegetables in their basket corresponds to...

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ISA 701 standard - Mazars points out impact on audit reports

ISA 701 standard - Mazars points out impact on audit reports

May 3, 2019

Standard ISA 701 - Mazars points to impact on audit reports Mazars has analyzed the results of the implementation of Standard ISA 701, which has modified the process of preparing the audit report in various geographies. The changes to this process are intended to...

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Positioning of Brands on Social Networks

Positioning of Brands on Social Networks

Apr 30, 2019

Brand Positioning on Social Networks Social networks are, after all, still a fairly new world. If today it seems impossible to think of a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of these existed. Not surprisingly, the...

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