More confident consumers Lisbon, March 2019 - According to Nielsen's Growth Reporter study, FMCG recorded a total dynamism of 2.8% in value in the national market over the last year, which proves the good performance seen in all...


More confident consumers Lisbon, March 2019 - According to Nielsen's Growth Reporter study, FMCG recorded a total dynamism of 2.8% in value in the national market over the last year, which proves the good performance seen in all...
Sustainability in an organizational context Mazars teamed up with The Economist magazine to examine the state of sustainability in an organizational context. The assessment points to how sustainability can be measured and incentivized via regulation, the...
A agap2IT está a desenvolver a plataforma BlockBase, orientada ao aprovisionamento seguro de dados e sustentada em tecnologia Blockchain. A solução, apoiada pelo programa de financiamento P2020 SI - I&DT, está a ser trabalhada pelo departamento de Inovação da...
Knowing what (not) to say, when to say it and how to say it At any moment of media exposure - be it an interview, an opinion piece or a press release - it is extremely important to know what messages you want to get across and the way you want to say it...
A Deep Understanding of the Reality of What We Communicate The current media landscape is characterized by a speed that has never been seen before. The media's news cycles are increasingly shorter, but at the same time much more intense and destructive than in the past...
99% of the Time We Only Think of Facebook When we think of social networks, the truth is that 99% of the time we only think of Facebook, Instagram or Twitter. However, there are other options and - without detracting from the predominance of the former - with...
Advantages of Organic Content on Social Media It is undeniable that, increasingly, the social media business model is turning to a paid side. Although it is increasingly difficult to grow on these platforms without investing in sponsored content, there are...
Mistakes to Avoid when Preparing for an Interview An interview is always a moment of enormous media exposure. When it comes to the work of a public relations professional, it is not always easy to control all the variables at play. Although in most...
Providing Media Training for Spokespeople in an Organization The vast majority of brands or organizations that seek communication services aim to have a media presence or, if they already have one, to increase their media exposure. However, it is not...