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Say Forecasting: Antecipar Tendências da Comunicação
Feb 17, 2025

Say Forecasting: Antecipar Tendências da Comunicação

Navegar num mundo em constante transformação Num mundo em constante evolução, onde a tecnologia e as preferências do público mudam a um ritmo acelerado, a capacidade de antecipar as tendências da comunicação para se preparar para o futuro, é crucial para o ...
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Consumption of baby food products grows 4%

Consumption of baby food products grows 4%

Feb 18, 2019

Consumption of baby food products grows 4% Baby hygiene among FMCG's most promoted categories Sachets grow more than 40% compared to 2017 and are already worth more than 14M€ Lisbon, February 18, 2019 - The consumption of Baby Products proved to be...

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Mazars evaluates European insurance entities

Mazars evaluates European insurance entities

Feb 13, 2019

Mazars assesses European insurance entities Following the entry into force of the Solvency II directive, which aims to codify and harmonize the European Union's insurance regulations, information has been made public that was only available to the regulator. Mazars is...

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Enjoyment and pride in work motivate employees

Enjoyment and pride in work motivate employees

Feb 12, 2019

Enjoyment and pride in work motivate employees Enjoyment and pride in work are the main factors in employee retention and engagement with organizations. The responses of employees from around two hundred companies help paint a picture...

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Marking the difference without losing identity

Marking the difference without losing identity

Feb 6, 2019

Mark the difference without losing identity The identity of a brand, regardless of the area it belongs to, is one of its main assets. There may be several ways to characterize and evaluate it, but it is consensual to say that a brand's identity should be...

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Valuing the particular and authenticity

Valuing the particular and authenticity

Feb 6, 2019

Valuing the particular and authenticity The current communication landscape poses huge challenges to public relations professionals. What is the right strategy in order to assert and enhance the media presence of our brand? The valorization of...

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FMCG grows 2.8% in 2018

FMCG grows 2.8% in 2018

Feb 5, 2019

FMCG surpassed 9 billion euros Manufacturer's brands surpass retailer's brands Christmas follows the growth trend Lisbon, February 2019 - In 2018, FMCG surpassed 9 billion euros,...

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The risks and benefits in planning a campaign

The risks and benefits in planning a campaign

Jan 31, 2019

Planning a campaign - Know the risks and benefits Reputation is one of any organization's most precious assets. It takes years to build and can be destroyed at the slightest mistake. In this sense, the planning of any campaign must take...

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Customization as the key to success

Customization as the key to success

Jan 31, 2019

Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...

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