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Say Conversion: Transformar prospects em leads
Feb 17, 2025

Say Conversion: Transformar prospects em leads

  Um Guia Abrangente No mundo dinâmico das vendas, transformar prospects em leads qualificadas e, posteriormente, em clientes fiéis, é a chave para o sucesso. Este processo exige uma combinação estratégica de ações direcionadas e um profundo conhecimento da ...
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Storytelling as the key to success

Storytelling as the key to success

Jan 31, 2019

Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...

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Google's organizational culture

Google's organizational culture

Jan 31, 2019

Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...

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How to cultivate a relationship with the media

How to cultivate a relationship with the media

Jan 31, 2019

Media Relations - How to cultivate one? One of the main concerns of any communications professional should be to create an excellent relationship with the media. Regardless of the area or organization in question, journalists are one of the main...

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The importance of social responsibility for an organization

The importance of social responsibility for an organization

Jan 31, 2019

According to a study carried out in 2016 by PwC, 64% of CEOs consider social responsibility to be essential to the success of their business activity. It's quite curious to realize that the managers themselves already recognize the importance of applying this type of...

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What to do when the spokesperson makes a mistake?

What to do when the spokesperson makes a mistake?

Jan 31, 2019

What to do when a spokesperson makes a mistake? Public speaking is not an easy task at all and we can even say that it is relatively easy for our organization's spokesperson to make a mistake when making a statement to the press. However, in addition to...

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Measuring results as part of a successful PR campaign

Measuring results as part of a successful PR campaign

Jan 31, 2019

Evaluating results as part of the success of a PR campaign Evaluating the results of a communications professional's work is an essential part of their job. There are countless ways of doing this: the number of references, the type of media...

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Mazars anuncia Resultados Financeiros para 2018

Mazars anuncia Resultados Financeiros para 2018

Jan 31, 2019

O relatório anual de 2018 da Mazars destaca um ano de crescimento e expansão globais e apresenta uma visão para assegurar o crescimento sustentável num mundo complexo e em aceleração. Lisboa, 31 janeiro 2019 – A Mazars, firma internacional, integrada e independente de...

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The importance of a blog in a communication strategy

The importance of a blog in a communication strategy

Jan 31, 2019

The importance of a blog Public relations has evolved over the last few years in a way that very few were able to predict. Today, communication must be thought of in a 360º logic. In this context, the emergence of tools such as blogs should not be...

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